2016 American Film Market - It's a Wrap

The 2016 American Film Market (AFM) wrapped it's 37th edition in Santa Monica, CA. This year there were 367 exhibiting companies and more than 7,500 attendees who came from over 80 countries during the week long event.


The 2016 American Film Market


The lobby of the Loew's Hotel was abuzz with writers, directors, actors and producers who come back year after year, hoping to make connections that will further their careers.


Loews Hotel, Santa Monica


This year the market experienced a significant rise in UK exhibitors and continued growth from China and Hong Kong, with over 200 registrants from Mainland China and an additional 75+ from Hong Kong.

A total of 305 films were screened with 252 market premieres and 71 world premieres, featuring global stars including: ALEC BALDWIN, GERARD BUTLER, BRYAN CRANSTON, PENELOPE CRUZ, ELLE FANNING, JAMES FRANCO, SALMA HAYEK, DEMI LOVATO, DAVID OYELOWO, AARON PAUL, ROSAMUND PIKE, NOOMI RAPACE, J.K. SIMMONS and many others.


The Pool Area Of The Loews Hotel


AFM’s impressive programming connected attendees to thought-leaders from across the industry, providing participants with exclusive access to insider knowledge and insight. Conferences on China, Finance, Pitching, Production, and Distribution were among some of the most popular.

According to industry insiders,film  sales at the market were on the slow side as the industry tries to figure out new money making platforms.


Thailand Film Party


That didn't stop the various guest list only industry parties, including a well attended soiree that boasted an appearence from her Royal Highness,  PRINCESS UBOLRATANA RAJAKANYA SIRIVADHANA BARNAVADI of Thailand.

Photos: Peter Foldy


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