JOCKEYbra The Closest Thing To Custom Fit
Description: Women often complain about their bras—poor fit, underwire problems, inconsistent sizing, and discontinued styles—and Jockey International, Inc. believes it has the solution to these problems. Jockey is proud to introduce JOCKEY® bra, which features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued. Designed by women, for women, JOCKEY bra’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design JOCKEY® bra, and now women have a bra that they will enjoy wearing every day.
Published on Sep 27, 2013