Fashion enthusiasts, photojournalists, and bright eyed Los Angelo’s conversed with one another, while eagerly awaiting the presence that would arrive on the runway, as music filled the ambience of Avalon Hollywood. Welcome to Project Ethos , a creative platform mixing the best of upcoming fashion, music, art and dance. On Tuesday, March 12th, Project Ethos and Scion collaborated in an explosive, sold-out event at Avalon Hollywood that made a monumental mark in LA Fashion Week. Project Ethos, a grass roots effort commited to exposing audiences to breakthrough artists in fashion, music, and art, was an eclectic evening which blended all things beautiful; from the wonderful collections presented by fashion designers to the performances that lit up the stage, the entertainment provided was a visual escape from reality. Sponsored by LA Weekly, Sebastian Professional, TNT Agency stylists, and The Fashion Law Group, the Avalon Hollywood venue was filled with participants that included celebrity models such as Rico the Zombie and Caridee English from America’s Next Top Model.
As thousands of participants flocked to the Avalon at 8PM, the crowd was spoiled with creative presentations of artists, live-art and dancers which were sprawled throughout the venue. The fashion experience was heightened later on in the evening with runway presentations debuting the showcases of designers Traver Rains (T.Rains), Daniel Bohbot (Hale Bob), Michael Kuluva (Tumbler and Tipsy), Siann Marlowe (The Ras Collection), and the Haus of PinkLemonaid. With the LA audience captivated by the presentations of the best upcoming talent, flashing lights lit up the runway to quickly capture the blend of fashion that illuminuated the runway.
Afterwards, the music of alternative-pop band Fire in the Hamptons took their turn on stage with a live performance that featured the song, “Humanimal,” causing the audience members join in their musical escapade with models cheering and singing along to verses that have been featured on shows such as Gossip Girl and Jersey Shore.
Music and fashion were just some of the creative faucets fully expressed throughout the night. Throughout the evening, participants were also able to enjoy a variety of art that were presented in the Main Room as well as the Bardot galleries. Artists that blessed Project Ethos with eclectic art included Aaron Mostow, Gregg “Viz” Visintainer, Johnie Thorton, and Miri Chais.
Artwork ranged from live-art, to photography, to drawings, and paintings that illuminated the unity in creativity, a common theme for the night. "The Fate of Music, Fashion, and Art" is definitely something to look forward to as the eclectic evening of creativity presented by Project Ethos was a testament to this truth.