Natural Products Expo West 2017 Review - Another Record-Setting Testament to The World of Organic & Natural Products

If you ever want to get a glimpse at the future of food and some of the creative minds that are out their trying to revolutionize that industry, there is no event comparable to Natural Products Expo West & Engredea. Held yearly in Anaheim, 2017 was once again a record-setting year and once again was a spectacular success.

The 37th annual Natural Products Expo West & Engredea is the world's largest natural, organic and healthy products event set a record by hosting more than 80,000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products. The show, produced by New Hope Network, was held March 9-13 at the Anaheim Convention Center and brought together 3,100 exhibiting companies, including more than 500 first-time exhibitors.

Cee Lo Green

The growth once again forced the New Hope Network to expanded the event’s footprint, encompassing the entire Anaheim Convention Center campus and expanding exhibits into the Anaheim Marriott Hotel for the first time.


This year, Expo West & Engredea introduced the inaugural Climate Day event, hosted by New Hope Network and the Climate Collaborative, an initiative of leading organizations, brands, and retailers to further raise awareness and addressing climate change. Climate Day featured a keynote address by environmentalist and entrepreneur Paul Hawken, author of seven books including four New York Times bestsellers. In addition there were countless conferences and and a huge lineup of education sessions, including keynote presentations by Denise Morrison, President and CEO of Campbell Soup Company and Doug Rauch, Founder and President of Daily Table and former President of Trader Joe’s.

“Each year, longtime attendees band together with first-timers to push the natural products industry to new heights. We quickly see its impact as groundbreaking new healthy products show up on store shelves across the country.” said Adam Andersen, Managing Director, New Hope Network.

The official Natural Products Expo West “Best of West: Press Award” went to SeaSnax for their SeaSnax Chomperz. Runners-up included Good Karma Foods and The Happy Egg Co. The winner of Natural Products Business School’s Pitch Slam was LoveTheWild.

Expo West has grown into so many things, a yearly reunion for people to meet and catch up from previous years, a great way to meet new contacts and learn as well as share information, enjoy all of the numerous events that take place once Expo West winds down each day and of course the seemingly endless booths of new and familiar products that continue to grab more and more shelf space every year.

In terms of products, we found far to many to list here, but we have put together a few of our favorite that range from new companies to familiar companies with new launches and so many great stories from amazing people and how they came to create the product that they were showcasing.

On Friday one of the featured keynotes was "The Bulletproof Approach to Using Fats as Fuel presented by Dave Asprey of Bulletproof". Dave founded Bulletproof Coffee and was showcasing the latest Bulletproof products, FATwater and Collagen Bites.

"I went to Tibet as I wanted to learn meditation from the masters and there I was at 18,000 feet feel like crap and this little Tibetan lady gave me a bottle of Yak buttered tea and I felt better than I had in a long time. I was like what just happened, this should not be and how did this happen so I drank like ten more cups and I felt damn amazing, better than I had in a long time. I wanted to replicate that, so i bought some tea and i bought some butter it tasted like crap and it didn't work and so i bought 25 types of butter and the two grass-fed butters are the ones that made me feel good but it still didn't taste good, so i tried all the 100 dollar an ounce teas and other things. I had given up coffee for five years because i would get jittery and cranky and two hours later I would crash, and I thought it was my adrenals, no it was toxins in the coffee," Dave said.

"My background is how to change a system even if you don't know anything about it, what i figured out was if you put the butter in the coffee and it is clean coffee something magical happens and then i added in what is now brain octane and i ended up with something that gave me my brain back. Different fats do different things, you have to know what fat is it, where it came from and how it was processed, you can take a good fat and make it into a bad fat very easily," Dave said.

Mixing up some Bulletproof

FATwater is created using Micro droplets of Brain Octane® oil for fast energy from fat versus sugar and it is fortified with B-Vitamins. It contains only 15 calories per bottle is sugar-free and comes in three great flavors; lemon, grapefruit and pineapple. You will never drink a water that will give you more than FATwater. For more information visit: Bulletproof

Tooth care has always been important but now people are looking at those labels a little closer and they are looking for new and better ways to take care of their teeth and the line of Frau Fowler tooth powder introduced the new way to approach dental care. That is to brush and gargle and don't rinse with this powder.

"The main issue that all tap water is acidic, a lot of the other paste and powders out there you have to rinse it out of your mouth and when you rinse it you are using acid so that makes no sense, part of halting tooth decay is making sure that you have alkalinity in your mouth and how do you do that because almost everything you eat is acidic," Frau Fowler founder Perry Louis Fowler said.

Frau Fowler comes in four great flavors and they all have a unique and great flavor that will leave your mouth feeling fresh and you will love brushing with this powder. Flavors include; Power Mint Tooth Powder, Highlander Licorice Tooth Powder, Citrus Samurai Mint Tooth Powder and Mouth Medic Tooth Powder. While tasting great, the ingredients and their benefits are what is truly impressive about Frau Fowler. You are going to find; Calcium Carbonate: Often as powerful as fluoride for preventing cavities, Celtic Sea Salt and Himalayan Salt Crystals: Highly antibacterial and anti-inflammatory, Organic Essential Oils, Xylitol: Non-GMO, helps inhibit growth of cavity-causing bacteria, Sodium Bicarbonate: Offers a fine abrasion that takes stains off teeth, is antiseptic to prevent infections and is alkaline and Extra Virgin Coconut Oil: a potent antibacterial and traditional dental remedy

"All the ingredients in this product are ingredients that you can eat, oral health is so important and i don't think people realize that if your mouth is not healthy your whole body will fall apart at some point. Biological dentistry and what other options than drill and fill and root canal," Perry said.

Frau Fowler

INIKA, the world’s #1 Certified Organic makeup brand and a favorite of actress Emma Watson, made its’ debut in the U.S. at Expo West. INIKA is an Australia based makeup brand that believes what you put into your body is just as important as what you put on it. They are the most highly Certified Organic Cosmetic brand worldwide. This brand is also vegan, cruelty-free and halal. INIKA is the world’s first healthy makeup brand but they have made no compromises when it comes to quality. The makeup is not only healthy but has won over 35 awards.


All of INIKA’s makeup is non-comedogenic, which means it will not block your pores or irritate the skin. This makeup is truly made for all skin-types and with their wide range of product colors there is something for everyone. They have created the first Certified Organic and vegan range of lipsticks in the world in 12 gorgeous shades. INIKA is the kind of makeup that you could fall asleep in and not feel like you ruined your skin in one night. INIKA has successfully created a makeup brand that is not only healthy, but performs as a luxury brand. There is no compromise when it comes to INIKA, beautiful makeup with beautiful results. For more information visit: INIKA


One of the great stories coming out of Expo West was that of Wize Monkey tea, which is a tea that is created from the coffee leaf. Wize Monkey was created as a solution to the problem of the typical coffee farm only having a three-month long harvest season and families being displaced once the season was over. Being able to harvest the coffee leaves during the off-season allows those families to stay in the same area.


Wize Monkey tea is an infusion made from the leaves of Arabica coffee plants. The leaves are harvested during the off-season, and thus don’t interfere with coffee bean harvest, nor does this process affect the coffee beans or the plant. Wize Monkey comes in the following flavors; Mango Party, Minty Marvel and Jasmine, which are flavored using natural water-based flavors derived from extracts (slowly tumbled with the coffee leaves to scent them, then sealed to absorb into the tea). The Earl Grey is flavored with natural bergamot oil. Wize Monkey created a tea that is smooth and light with no bitterness and giving you a caffeine level that is comparable to a light green tea. The coffee teal leaf delivers antioxidants including Mangiferin, which is known for among other things being an anti-inflammatory, and chlorogenic acids.

Wize Monkey

One of our all-time favorites, Angie’s BOOMCHICKAPOP, wowed Expo West with five new incredible flavors that they are rolling out in 2017. If you are looking a sweet treat, Angie's BOOMCHICKAPOP has three new flavors that can easily replace a dessert, including; Caramel, Dark Chocolaty Drizzled Sea Salt, Milk Chocolaty Peanut Butter and for those looking for a  richer and more classic popcorn flavor you can try the Real Butter or the Cheddar Cheese varieties. Angie’s BOOMCHICKAPOP was created using real, simple ingredients–nothing fake and then the popcorn is always finished off with big flavor. That might seem simplistic, but Angie's BOOMCHICKAPOP does it better than anyone else and the proof is in the popcorn. For more information visit: Angie’s BOOMCHICKAPOP


RW Garcia is always coming up with not only great tasting chips, but healthy ones that will make you feel a little better about snacking. At Expo West RW Garcia debuted their Pulse Chips lineup. The three Pulse Chip varieties all provide you with a delicious source of protein and are also high in fiber and low in fat. The three varieties are; Black Bean & Ancient Grains that begin with a 26 percent black bean base and contain red quinoa seeds and chia seeds. Chickpea & Ancient Grains have will wow you with all of the flavor from red bell pepper flakes, simply the perfect chip to go with Arabica. Lentil & Ancient Grains are made of 26 percent green lentils and also give you protein and mineral rich amaranth. Like the rest of the RW Garcia line, the new Pulse Chips will be free of additives and preservatives, they are Non-GMO Project Verified, certified gluten-free and kosher. For more information visit: RW Garcia

RW Garcia Pulse Chips

Avitae, which brought caffeinated water to the world, was on the cutting edge of the caffeinated drink category once again, as they introduced their extended-release energy drinks called Avitae XR. While nearly every energy drink gives you a quick burst of energy, the crash always soon follows. Avitae XR is going to change all of that with their exclusive, cutting edge, patented bead-based technology that controls the release rate of natural caffeine to give consumers long-term energy (up to four hours) without the crash. Avitae XR comes in three great flavors: Orange, Mixed Berry and Lemon Lime. For more information visit: Avitae

Avitae XR

DERMA E, the longtime vegan skincare brand, introduced their new rose cleansing oil along with their new line of vitamin C products. Vitamin C has long been a popular ingredient in skinkcare products, but the problem most people might not realize is that what you are using might not be as effective as you think. DERMA E® formulates with two forms of Vitamin C, C-Ester and Stay-C® 50. Stay-C® 50 (sodium ascorbyl phosphate), is another stable and patented form of Vitamin C which also maximizes the benefits of traditional Vitamin C because of its ability to stay effective over time without oxidation. If you are looking for the maximum benefits in terms of collagen health, the Vitamin C line from DERMA E is a must. For more information visit: DERMA E

DERMA E Vitamin C Line

Bringing the ingredients of a salad into a bar sounds like a daunting task, but SaladShots accomplished that in tasty fashion. Their lineup of SaladShotBars, which includes; Coco Loco Bar, Citrus Splash and Choco Balsamic Bar, was being introduced at Expo West and it tastes like they have a winner. These soft and chew bars are infused with superfoods and antioxidants. The Citrus Splash which has an amazing orange flavor, contains orange, kale, spinach, quinoa, goji berries and many more healthy ingredients. These are bars that are great alternative when it comes to looking for a healthy snack. SaladShots also has a fabulous line of salad dressings that pour in a perfectly proportioned shot. For more information visit: SaladShots


When it comes to technology as related to food, Crunchies’ freeze-dried fruit & veggie snacks came up with your favorite gadget of Expo West. Crunchies launched its new online traceability campaign, which allows consumers to trace each Crunchies bag back to the farm where its produce was sourced. You simply enter the code off of your bag and you will be taken online to the farm that your snacks were sourced. To make it a success you need a great product and Crunchies' are just that. The line of products are all non-GMO, vegan and gluten-free, and come in flavors like raspberries, beets and pineapple with zero added sugar. Anyone will love popping a bag of these open and getting a healthy snack and there are also countless ways to use these crunchy treats when it comes to recipes. For more information visit: Crunchies'


Kettle Cooked Door County Potato Chips introduced what might be the best cheese popcorn you will ever taste! It starts off with cheese perfection, Wisconsin White Cheddar Cheese and then they take a process like no one else and after air popping the kernels, they infuse a liquid cheese as opposed to the typical powder and then is finished off with real butter and 100% corn oil. You can a rich and indulgent flavor that you won't find in any other cheese popcorn. The kettle chips from Door County are fabulous as well, extremely flavorful and they pack a serious crunch. For more information visit: Door County Popcorn

Door County Chips & Popcorn

The dog food category is one that is growing at a rapid pace and Zuke’s® has turned dog food and their snacks into a healthy delicacey. Zuke’s® Ascent™ Natural Dog Food is made with real meats and Nature-Loc™ vegetables and fruits to provide Elevated Nutrition™. Zuke's comes in two varities; Grain-Free Crunchy Blend and Adventure® Tender Blend. Both varieties are completely free of grains, wheat, corn, soy, artificial preservatives, colors and flavors. Both varieties feature a combination of high-protein meat, fish or poultry, along with vegetables and fruits like carrots, peas, cranberries, blueberries, cherries and mangoes. If you are looking for the food your dog will love to eat and you know that you are giving them the healthiest product, grab some Zuke's. For more information visit: Zuke's

Once Expo West is finished all you have our memories and probably a lot of new friends and hopefully you found some products that find their way into your stores and homes. The only thing left to do is start the countdown until Expo West 2018!

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