TheFitExpo Los Angeles 2017

The West Coast’s largest fitness event, the TheFitExpo Los Angeles presented by Subway Restaurants, returns for its 14th epic year to the Los Angeles Convention Center, Saturday and Sunday, January 7-8.

This ultimate weekend of fitness offers attendees over 20 free competitions, events, workshops and appearances by the top fitness celebrities in the industry. Plus this one-of-a-kind event boasts 700 exhibits featuring the latest in fitness, diet, nutrition, strength and wellness products and services with show discounts and tons of free samples.

“The growth of the fitness industry continues with innovative products constantly emerging and the rise of creative workouts being introduced every month. TheFitExpo offers the perfect arena for brands to showcase their latest products and engage with fitness enthusiasts,” said Erin Ferries, Executive Director of National Fitness Productions. “It’s exciting to be a part of and to showcase these exciting innovations to our attendees, as well as to offer the fan favorites in competitions, performance areas, celebrities, and exhibitors.”

During both days, many leading fitness professionals will provide hot training tips, informational seminars and exciting demonstrations. Headlining guests include Jay Cutler (4X Mr. Olympia Champion), Billy Blanks (fitness icon and creator of the Tae Bo exercise program), Tito Ortiz (celebrity MMA fighter and UFC Hall of Famer), Kali Muscle (bodybuilder with 16 million views on YouTube for “Kali Muscle Story” and successful author, actor, philanthropist, motivator) Massy Arias (Internet bodybuilding sensation with 2.3 million Instagram followers), CT Fletcher (6X World Champion Powerlifter), and Dana Linn Bailey, (first Ms. Physique Olympia 2013).  Plus, NBC-TV’s Strong stars Chris Ryan and Wes Okeson will give everyone a chance to sign up on-site and flex their muscles and go through a fitness obstacle course.


Several exciting new events have been added this year including:


  • Ultimate Ninja Obstacle Course Competition – Anyone can enter! The Ultimate Ninja Athlete Association offers an opportunity for area athletes and weekend warriors to showcase their skills and test their abilities in strength, stamina, endurance, power and speed on one of our two courses for cash prizes. (enter online)


  • Los Angeles Dodgeball Championships- Dodgeball isn’t just for gym class anymore! This exciting, fast-paced game is becoming a mainstream sport. The World Dodgeball Society brings some of their best players to share their sport with the masses at the Expo weekend. Co-ed teams can test their skills in running, throwing, and dodging for a $1,000 cash prize and more.  (Register online in advance.)


  • Box ‘N Burn – Get your the boxing gloves on as Olympic bronze medalist and former undefeated professional Boxer Tony Jefferies with co-owner Kevan Watson and their team of world class trainers offer fundamental boxing tips, special conditioning workshops and fun competitions throughout the weekend.


  • The Muscle Contest Challenge presented by Rule One Proteins and produced by Lindsay Productions, will feature Bodybuilding, Physique, Figure & Bikini Classic Championships. This NPC-sanctioned national qualifier offers a variety of competition classes from men, women, open and novice to masters and teens.  Judging begins at 11:00 a.m. with finals at 3:00 p.m.  Entry deadline is December 31, 2016. 


  • Row your way to health as Heart Rate Training by Orangetheory Fitness offers row challenges all weekend at the Expo.


If you have been to TheFitExpo in previous years, you will find a number of the fan favorite competitions returning, including: Odd Haugen Strength Classic, The USPA American Cup Pro Powerlifting Invitational presented by Iron Rebel, The Ironmind Viking Visegrip World’s Record Challenge, California Armwrestling Championship, Slackline Competition and's BodySpace™ Spokesmodel Search. 

Attendees get the chance to win prize money and bragging rights as TheFitExpo’s Best Attendee and GAT Sport’s MAXREPS Attendee Competitions are back, with cash and prizes to the winners. 

There are so many events and competitions taking place over the two days at TheFitExpo, but the Battle of the Bars always stands out as the most exciting event of the weekend to watch. The Battle of the Bars began as in impromptu competition at Venice Beach to sharing a spot at TheFitExpo a few years back to now being one of the highlights of TheFitExpo. This year will be truly exciting as you have competitors such as Daniel Glazens from Latvia competing in the one versus one battle.

“TheFitExpo LosAngeles has realty grown, but all of them are growing and now there are five events a year. Hats off to Erin and Mark, the way they operate, the ease of working with them, they have helped the health and fitness industry in the last five years more than any other company in the United States. They reach out to the mass market consumer. Aside from all of the free products that you get, it is entertaining and fun for everyone, a great day to spend with the family and check out fun events, you really get your fill of entertainment,” Brendan Cosso, President of Battle of the Bars, said.

Come dressed to work out as TheFitExpo brings free mini-workouts, demos and fitness challenges daily on Group Training Zone Stage.  The area’s top fitness professionals will offers sample sessions in Coed Crunch-Partner Workout, Studio SWEAT onDemand, LTO Fitness, Body Blast Bodyweight Bootcamp, The BRUTEZ, R.I.P.P.E.D, Pound Rockout Workout, and more. For the pros, Saturday workshop sessions and 30-minute express workout sessions will provide an opportunity to earn five Certified Education Units (CEU’s).  (Separate fee to participate in CEU sessions). 


For the first time, GROOV3 will present Wow the Crowd – Dance Fitness Instructor Challenge.  This high- energy fitness challenge will feature the top five dance fitness instructors in LA going head-to-head to the spinning sounds of the Fit DJ Lauren Pappas.  Open to all fitness instructors competing with music from Latin and Urban Hip Hop and Dance Hall to Jazzercise. (Separate ticket required). 


Other fitness celebrities scheduled to appear include Jeremy Buendia (3X and current Men’s Physique Olympia Champion), Lexy Panterra (founder of LexTwerkOut), rising fitness star of the Get Fit with Katie series, Katie Austin (daughter of fitness industry’s iconic pioneer Denis Austin), Jeff “Popeye” Dabe (National Armwrestling Champion), Christina Drob (current and 2X Pro Bikini Diva World Champion), Shanna and Lou Ferrigno (father/daughter fitness team), the Kristef Brothers (comedy acrobatic balancing duo), Audley Harrison (legendary British boxer and promoter), and many more.


The Healthy Living Pavilion presented by Optimum Nutrition and Fitness Fashion Show will return along with the popular Kids and Youth Area. And if you’re extremely fit and want to go pro, leading fitness modeling agency, Naturally Fit Agency, will be conducting a model search all weekend at TheFitExpo.  Just bring a comp card, 8 X 10 photo, and a resume and dress in fitted jeans and top/shirt and you will be guaranteed to be seen. 


Adult admission tickets are $30 per day or $45 for the full weekend.  Children 12 years and under are $10 per day and children under 6 are free.  Show hours are Saturday, 10:00 a.m. – 6:00 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available. The Los Angeles Convention Center is located at 1201 South Figueroa Street, South Halls G, H, J and K.  For full information on TheFitExpo call (818) 545-0290 or visit TheFitExpo.


Event is produced by National Fitness Productions. Title sponsor is Presenting sponsor for TheFitExpo Los Angeles is Subway Restaurants.  Supporting sponsors include: Ralphs, Optimum Nutrition, Quest Nutrition, Gymshark, Muscle Monster, BSN, Performix, Rule 1 Proteins, Rivalus, Barbell Brigade, Nutrishop, GAT Sport, Beast Sports Nutrition, Live Fit Apparel, Iron Rebel, Granite Supplements, Mygympals, NRSM, 361*, and Ironmind.

Five lucky readers will each win a pair of weekend passes to TheFitExpo Los Angeles. To enter you must follow @TheFitExpo and @SplashMagWW


Winners will be chosen from all valid entries on January 2nd, 2017. All decisions by Splash Magazines Worldwide are final. The winner will receive two passes that are good for both Saturday and Sunday. Travel, parking and any other costs are not included and are the responsibility of the contest winners.

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