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TheFitExpo Southern California 2014 – Fitness and So Much More

By Stephan Martin

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The annual rite of passage to usher in the New Year when it comes to health and fitness is the BodyBuilding.com TheFitExpo Southern California presented by Body Fortress and Subway Restaurants. TheFitExpo returns to Southern California Saturday and Sunday, January 25th and 26th  to the Los Angeles Convention Center.

TheFitExpo is now in its ninth year and attendees will find more competitions, demonstrations, seminars and fitness exhibits than ever before.  The weekend offers something for everyone from weekend workout devotees to those who make their career out of being in shape.  Exhibits will offer the latest in fitness, diet, nutrition, strength and wellness products and there will be 300 companies on hand showing off their latest products and they will be offering show discounts and complimentary samples. To help you start off 2014 in a fit way, Splash Magazines Worldwide has teamed up with TheFitExpo to give ten lucky readers each two weekend passes to this amazing event.

Come dressed to work out as the Evolution Fitness Conference (EFC) offers free express workouts, demos and fitness challenges daily from 10:00 a.m. to 5:00 p.m. on the Evolution Fitness Stage.  The area’s top fitness professionals will offer sample sessions in Jillian Michaels BODYSHRED, Zumba, R.I.P.P.E.D, PILOXING BARRE, XPert Pole Fitness, Pound, Beachbody INSANITY and P90x programs, Cardio Core, Groov3, P Phunk and more. Will your gym workouts pay off?  Returning this year will be SoCal's Best 4 Ca$h! offering prize money and bragging rights to the most in shape attendees at the Expo.  The guys can show off the best abs or biceps and the girls can compete for the best legs or abs.  Also, attendees can test their muscles at the MAXREPS 4 CASH ATTENDEE CONTESTS.   Open to all male attendees, these four contests -- pull ups, push ups, dips and curl a 65 lb. barbell the most times – boast a total purse of $4,000 cash.

Popular events returning to the Expo will include: 

TheFitExpo Jump Rope Championship - Hosted by Palpitating Panthers, this hot competition will bring together a highly-trained group of jumpers who will compete and perform using intricate footwork, synchronization, speed, and power moves in individual rope, pairs, double Dutch, Chinese wheel and group routines. (Register in advance online.)

CA Affiliate Showcase (Formerly Battle of the Boxes) – The event will bring gyms together from all over the United States to challenge themselves and see which “Box” will win.  (Register in advance online.) 

Battle of the Bar III: Raising the Bar – This competitive sports program has been created by Athletes for Athletes to elevate Calisthenics or street workout movements into a professional series of competitions in order to bring it to the forefront of competitive sports programs.

Expo attendees will also cheer on competitors participating in returning contests including The Gracie Jiu-Jitsu Nationals, IRON MAN Magazine Naturally Bodybuilding, Physique, Figure & Bikini Championships presented by Optimum Nutrition, MET-Rx Odd Haugen Strength Challenge, American Record Makers Olympic Weightlifting Competition, The Body Fortress USPLA American Cup Powerlifting Championships, and Bodybuilding.com's BodySpace™ Spokesmodel Search.

Several new attractions have been added for 2014 including:

Extreme Tricking Challenge – California’s Team LoopKicks, the world famous martial arts tricking team, will host this event, performing their aesthetic blend of kicks, flips, twists and intricate groundwork. There is a tricking Battle both days as well as free workshops and contests.   They’ll even teach you “how to” at their training day camp.  (Register online in advance for tricking day camp.)

Parkour/FreeRunning – Hosted by San Fernando Valley’s Tempest Freerunning Academy, Parkour is an ancient discipline, teaching participants how to flow through their environment by vaulting, rolling, running, climbing and jumping.  See why this sport is so popular with 9-13 year-olds for developing self-esteem and fitness.  Bring your family and try it out!  (Register online in advance.)

2014 MET-Rx Odd Haugen Strength Classic All American MAS Wrestling Championship Tournament – Featured on Sunday, MAS wrestling (like a Man o’ Man Deadlift/Tug-O-War) is an ancient sport from Yakutia, the far northern region of the Russian Republic of Sakha. The best two out of three matches will win the battle.  This competition is open to all male and female strength athletes and is contested in four weight divisions for both men and two for women.   On Saturday, attendees can test their MAS strength by stopping at Odd Haugen’s area on the floor and tryout this sport.  Friendly contests will take place against friends or family members of all ages, as a professional MAS athlete provide tips and monitor each bout. There will be a special gift for all who try and a grand prize for the winners of the “King and Queen of the Hill” challenge.

Fitness Career Center will offer a networking job fair for those seeking new contacts and opportunities in the fitness field as well as a recruitment tool for companies who are looking for new talent.  Seminars offered by leading fitness professionals will provide secrets for fitness career success.  Certified group instructors and personal trainers will want to stop by the ReebokONE booth and sign up for ReebokONE, the premiere online network for fitness professionals to share knowledge, tips and save 25% on Reebok products.

The Healthy Living Pavilion will feature a variety of seminars with leading experts discussing specific dietary programs including macrobiotic, vegetarian, vegan, Ayurveda and organic and raw diets. Live cooking presentations will serve up tips on how to shop for and cook healthy, quick and easy meals.  Bring your appetite as innovative products will be available to sample and purchase including Nut Burgers, Daiya Vegan Cheese, IPS Egg White Chips, Halo Top Creamery’s Protein-Rich Ice Cream, Perky Jerky, and much more.

Adult admission tickets are $20 per day or $30 for the full weekend.  Children 12 years and under are $10 per day and children under 6 are free.  Show hours are Saturday, 10:00 a.m. – 6:30 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available.  For full information on TheFitExpo ticketing, exhibiting or sponsorship opportunities call (818) 545-0290

Event is produced by National Fitness Productions. Title sponsor is Bodybuilding.com.  Presenting sponsors for Bodybuilding.com TheFitExpo Southern California are Body Fortress and Subway Restaurants with MET-Rx, Pure Nutrition, Optimum Nutrition, American BodyBuilding, Dymatize, Supreme Protein, Pursuit Rx, and Ralphs as Major sponsors.  Supporting sponsors include GNC, ProMera Sports, MHP, ReebokONE, Beachbody, R.I.P.P.E.D., NASM, Zumba, Jillian Michaels’ BODYSHRED and Liftag Sport.  Media sponsors include Iron Man Magazine, Muscle Mag International, Muscle & Performance Magazine, Oxygen, Black Belt Magazine, The Box Magazine, and Power Media.

For more information visit TheFitExpo

For a chance to win one of ten pairs of weekend passes to TheFitExpo, follow @TheFitExpo and @SplashMagWW on twitter and like this story on your Facebook page and comment on what will be your favorite part of TheFitExpo. For an extra entry rewtweet the following:

RT and follow @TheFitExpo and @SplashMagWW for a chance to win a pair of weekend passes to TheFitExpo 2014

The ten winners will be chosen from all valid entries on January 15, 2014. Winners will be contacted via a valid Facebook or Twitter account. All decisions by Splash Magazines Worldwide are final. The prize is only for a pair of weekend passes, any additional costs are not covered.

Published on Dec 28, 2013

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