TheFitExpo Los Angeles – More Fitness than Two Days Can Hold

The TheFitExpo Los Angeles presented by Subway Restaurants and Body Fortress, returns to the Los Angeles Convention Center for its 12th year and this year should be even bigger and better than the previous 11. Taking place February 7th and 8th, attendees will find competitions, over 600 exhibits with the newest in fitness, diet, nutrition, strength and wellness products and of course tons of free samples and celebrities.

Jillian Michaels

The FitExpo set a record last year with an attendance of 49,000 and this year you can expect another huge crowd so an additional 90,000 square feet has been added to the exhibit floor to fit everything in. Initial guests schedule to appear include: Jillian Michaels, celebrity fitness expert and wellness coach; Phil Heath, 4x and current Mr. Olympia; Jay Cutler, 4X Mr. Olympia Champion; Lou Ferrigno, beloved “The Incredible Hulk” and fitness trainer/consultant; Kali Muscle, bodybuilder with 27 million views on YouTube and successful author, actor, philanthropist, motivator; Dana Linn Baily, first Ms. Physique Olympia 2013; Internet bodybuilding sensations Matt Ogus and Chris Lavado who provided truth about fitness to the masses; Paige Hathaway, fitness model and social media machine with 697,000 Instagram followers and 417,000 Facebook likes, and many more. Also, special appearances by MMA Fighters Tito Ortiz, Fabricio Werdum, Robbie Lawler, Renzo Gracie, and Chad Mendes and as well as the legendary MMA coach Rafael Cordeiro.

FitExpo Crowd

This year the lineup of fitness greats scheduled to appear includes:  Jillian Michaels, celebrity fitness expert and wellness coach; Billy Blanks, fitness icon and creator of the Tae Bo exercise program; Phil Heath, 4x and current Mr. Olympia; Jay Cutler, 4x Mr. Olympia Champion; Ronnie Coleman, 8x Mr. Olympia Champion; Lou Ferrigno, beloved “The Incredible Hulk” and fitness trainer/consultant; Flex Wheeler, retired IFBB Pro Legend; and Dana Linn Baily, first Ms. Physique Olympia 2013.

Mike Tyson and Barry Bonds, you never know who will show up at The FitExpo

If you are looking for you own chance at fame NBC’s “American Ninja Warrior” casting team will be on site talking to potential contestants about the next season.  Attendees can meet former contestants Evan Dollard, Ben Melick, Travis Weinand and Flip Rodriguez, Travis Brewer and Yen Chen and gain tips and training secrets. 

Several fan favorites are set to return including the Liftag Sports SoCal Affiliate Showcase (Formerly Battle of the Boxes), Extreme Tricking hosted by Loopkicks, Parkour/Freerunning hosted by San Fernando Valley’s Tempest Freerunning Academy, the All American MAS Wrestling Championship, Battle of the Bar (calisthenics), and the Palpitating Panthers Jump Rope Championship. 

Expo attendees will also cheer on competitors participating in returning contests including:  IRON MAN Magazine Naturally Bodybuilding, Physique, Figure & Bikini Championships presented by Optimum Nutrition, The Gracie Jiu-Jitsu Nationals, Odd Haugen Strength Challenge, American Record Makers Olympic Weightlifting Competition, The USPA American Cup Powerlifting Championships, Vise Grip Viking Challenge presented by IronMind and's BodySpace™ Spokesmodel Search. 

Plus attendees get the chance to win prize money and bragging rights as TheFitExpo’s Best!  Guys can show off their best abs or biceps and girls can compete for the best legs or gluts.   MAXREPS 4 Ca$h is open to all male attendees in these four contests -- pull ups, push ups, dips and bicep curls the most times.  These two competitions boast a total of $4,000 in cash prizes. Evolution Fitness Conference (EFC) will be offering free express workouts, demos and fitness challenges daily from 10:00 a.m. to 5:00 p.m. on the Evolution Fitness Stage.  The area’s top fitness professionals will offer sample sessions in Jillian Michaels BODYSHRED, Zumba, R.I.P.P.E.D, PILOXING Knockout, XPert Pole Fitness, Pound, Doonya, Strala Yoga, R.E.D. Warrior Nation, Pop Pilates and P90x programs, Cardio Core, Groov3, P Phunk and more.  Plus work out with Fitness Guru and TaeBo creator Billy Blanks and Hollywood physique Expert Eric the Trainer in their new exercise program SWEAT.

Over 30 complete classes and a chance to earn eight Certified Education Units (CEU) workshop sessions will also be offered throughout the weekend upstairs for both the fitness enthusiasts and the pros.  Jillian Michaels is back and she will lead a workout class, her Jillian Michaels BODYSHRED (Separate fee to participate in Jillian Michaels class and CEU sessions). 

The MMA Pavilion will bring appearances by top athletes, as well as many vendors with the latest gear on the exhibit floor.  MMA athletes schedule to appears include celebrity MMA Fighter and UFC Hall of Famer Tito Ortiz; the 2014 Fighter of the Year Robbie Lawler; MMA Fight and BJJ legend Renzo Gracie; the 2013/2014 Coach of the Year and Muay Thai master Rafael Cordeiro, and renowned UFC referee and fighter, Herb Dean.  Plus, elite fighters and rising stars UFC Featherweight fighter Chad Mendes; Luke Rockhold, a Strikeforce Middleweight Champion and current MMA fighter, and Russian MMA fighting sensation Khabib Nurmagomedov.

The 11th Annual Paradise Warrior Retreat comes to TheFitExpo with UFC world champions and MMA legends that will allow fans of Mixed Martial Arts a chance of a lifetime to learn from the best in the fighting game -- the "secrets" that made them who they are. This event is a melting pot of participants of all ages, genders and disciplines who have the opportunity to learn the principles and strategies of fighting that can be applied to any type of combat or in day-to-day survival.  The instructors for this event will be Robbie Lawler, Luke Rockhold, Chad Mendes and Kabib Nurmagomedov. (Separate ticketed event).

At the Gracie Jiu Jitsu National’s floor area, a Super Fight is scheduled for Sunday at 12:30 PM between Javier “Showtime” Vazquez, the UFC fighter named by Sports Illustrated as the most inspirational performance of the decade, and upcoming jiu-jitsu phenomenon, fighter Garry Tonon.  This will be a submission only match with no time limit.

The Dymatize Nutrition Healthy Living Pavilion will feature a variety of seminars with leading experts discussing numerous topics from tips on incorporating fitness and healthy eating into your everyday schedule, to using food and movement to overcome serious illness.   Specific dietary programs including macrobiotic, vegetarian and vegan, with live cooking presentations serving up tips on how to shop for and cook healthy, quick and easy meals.  Bring your appetite as innovative products will be available to sample and purchase including Explore-Asian Black Bean Pasta, Walakea Hawaiian Volcanic Water, Enlightened “the Good-for-you” Ice Cream, EPIC Bars 100% grass fed animal based protein bars, GOBIE h20 water bottle, an eco-friendly and world’s first portable, reusable, zero-waste filtered water bottle and many more.

If you are looking to turn your fitness lifestyle into a career, the NAFC Fitness Career Center will offer a networking job fair for those seeking new contacts and opportunities in the fitness field as well as a recruitment tool for companies who are looking for new talent.  A dedicated expo area will feature up to 30 booths with education, tools for success, turnkey branded programs, and job opportunities.

For more information visit The FitExpo


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