TheFitExpo Los Angeles 2016 - Begin the New Year with Fitness

Returning for its 13th blockbuster year, The TheFitExpo Los Angeles presented by Subway Restaurants comes to the Los Angeles Convention Center, January 23-24. The West Coast’s largest fitness event, FitExpo Los Angeles offers attendees 21 free competitions, events, workshops and appearances by the top fitness celebrities in the industry. This action-packed weekend boasts 700 exhibits featuring the latest in fitness, diet, nutrition, strength and wellness products and services with show discounts and tons of free samples.

“With innovative products constantly emerging and the rise of creative workouts being introduced to the marketplace, TheFitExpo offers the perfect arena for brands to showcase their latest products and engage with fitness enthusiasts,” said Erin Ferries, Executive Director of National Fitness Productions. “After last years’ record breaking attendaznce of 60,000 people, we have again expanded the exhibit floor to make room for new competitions, performance areas, celebrities and exhibitors.”

Several exciting new events have been added this year including:

Appearing for the first time at TheFitExpo will be the fitness industry’s iconic pioneer, Denise Austin, who has sold more than 24 million exercise videos, authored 12 books and starred in the longest running fitness show on television. She will appear with her daughter, rising fitness star of the Get Fit with Katie series, Katie Austin.

Denise is known from all of her countless videos and her long running fitness show on ESPN and now has transitioned into the digitial and social media world. This allows Denise to share her wealth of knowledge with her fans in many more ways now, while also allowing her to interact with her fans in real-time.

"It is nice to have instant communication with people who follow me, years ago when I had my television show people would physically write to me and I would get thousands of letters, but now on a regular basis I communicate with women who have questions and it has really given me a boost to my career," Denise said.

Denise has shared her fitness wisdom with her daughter and Katie has now ventured into the world of fitness herself. While working in fitness, Katie also focuses on being a positive role model for young girls. While they both work and share so much on social media, Katie is also aware of the pitfalls for young girls.

“It happened to me, my friends and I would get down on ourselves seeing perfect girls on social media and not realizing things are photo shopped and the unhealthy habits that come with social media, even though social media is a great way to connect girls it can come with that negative mindset that can really hurt them mentally. So I connected the self-long journey to the fitness journey working out makes you a happier person and you feel better about yourself and that is my motto, it’s not so much about losing weight it’s not becoming the strongest girl but becoming stronger inside and using fitness to accomplish that,” Katie said.

On Saturday at noon you can see Denise and Katie at the Healthy Living Pavillion with their Get Fit! Cooking and they will also offer workout classes and you will have the opportunity for a meet and greet.

Bboy & Bgirl “Breakdown” – See the international pioneer breakers compete for cash prizes at TheFitExpo’s invitational competition event like no other. Street dance pros who have led the global movement will amaze and inspire with their exciting style of constantly evolving street dance.

TheFitExpo (Courtesy TheFitExpo)

Slacklining – Trickline Pros will amaze you with their slacklining skills as they balance, flip and spin along a narrow, flexible piece of webbing that is low to the ground and anchored between two points. Originating from the climbing world, slacklining has evolved into a cross trainer, backyard activity and extreme sport of its own.

Athlon Kickboxing Challenge 2016 WAKO West Coast Regional Championships – See this unique tournament where athletes test their skills in three rule styles -- full contact, low kick and K-1. This event is used to select fighters to represent Team USA in the upcoming 2017 world championships in Ireland.


Other fitness greats scheduled to appear will include: Phil Heath, 5x and current Mr. Olympia; Jay Cutler, 4X Mr. Olympia Champion; Sadik Hadzovic, the 2015 Arnold Classic Physique Champion; Mike Rashid, celebrity master trainer that was a former professional boxer who won two national Golden Gloves; Metta World Peace professional athlete; Kali Muscle, bodybuilder with 27 million views on YouTube and successful author, actor, philanthropist, motivator; CT Fletcher, 6X World Champion Powerlifter; Dana Linn Baily, first Ms. Physique Olympia 2013; Max “The Body” Philisaire, celebrity personal trainer, best known for mental and spiritual approach to health and fitness; Jon Call “Jujimufu”, a self taught tricking athlete combines bodybuilding and strength training; Internet bodybuilding sensation Massy Arias, a health coach with 1.8 million Instagram followers; and many more. Also, an special appearance by MMA Fighters Jon “Bones” Jones, Fabricio Werdum and as well as renowned MMA referee and fighter Herb Dean.

Several fan favorites are set to return including the SoCal Affiliate Showcase, the All American MAS Wrestling Championship and Battle of the Bar (calisthenics) along with Team Loopkicks (Extreme Martial Arts Tricking Team) and the Strength Project/Flying Tortillas.

Crowd pleasing competitions will include: The Gracie Jiu-Jitsu Nationals (Jiu Jitsu Tournament), IRON MAN Magazine Naturally Bodybuilding, Physique, Figure & Bikini Championships, Odd Haugen Strength Classic Decathlon (includes All American Strongman Challenge Visegrip Viking Challenge and Absolute, “Open”, American MAS Wrestling Championship), American Record Makers Olympic Weightlifting Competition, The USPA American Cup Powerlifting Invitational, MET-Rx Vise Grip Viking Challenge and's BodySpace™ Spokesmodel Search. Attendees get the chance to win prize money and bragging rights as TheFitExpo’s Best and GAT’s MAXREPS 4 CASH return, offering $1,500 in cash prizes and $2,400 in GNC gift cards.

Attendees are encouraged to come dressed to work out as the Evolution Fitness Conference (EFC) offers free mini-workouts, demos and fitness challenges daily on the Group Exercise Stage. The area’s top fitness professionals will offer sample sessions in Kettlebell AMPD, The BRUTEZ, Zumba, R.I.P.P.E.D, PILOXING Knockout, FLIGHT (yoga dance fusion), Pound Rockout Workout, and more. Plus work out with Katrina & Karena, the founders of the Tone It Up “Booty Call”, a work out that offers a fresh approach to fitness with a fun, energetic, girlfriend-to-girlfriend method of getting fit.

Over 16 complete classes and a chance to earn eight Certified Education Units (CEU) workshop sessions will also be offered throughout the weekend upstairs for both the fitness enthusiasts and the pros. New this year will be the Innovations Showcase Circuit lead by Women’s Health Magazine’s 2015’s Next Fitness Star winner Nikki Metzger. This power packed class will allow participants to try the latest wearable technology and the leading brands including FitBit, Axius Core, Suples Bulgarian Bag, Go Flo Trainer, Maria Kang’s Belly Ball, and Kettlebell AMPD in this boot camp style workout. (Separate fee to participate in CEU sessions).

The Healthy Living Pavilion will feature a variety of seminars and cooking demonstrations with leading experts discussing numerous topics and tips on incorporating fitness and healthy eating into your everyday schedule for Paleo, vegetarian and vegan, hi protein, low carb and low sugar. Bring your appetite as innovative products will be available to sample and purchase including I Heart Keenwah popular quinoa puffs and crisps, Explore-Asian Black Bean Pasta, Arctic Zero’s paleo-friendly ice cream, protein-rich jerky by Lawless Jerky, La Croix flavored sparkling waters, as well as an assortment of wholesome nut butters, coconut waters, natural plant-based super food products, and much more. Attendees can even find unusual new products like Sauna Space, a portable near infrared sauna, which brings an ancient method of detoxifying and healing the body and mind at an affordable price, as well as an innovative meal warming and food storing carrying case by Hot Logic.

Attendees can also meet the cast of the new docudrama The Perfect Physique, presented by MET-Rx that will include Jeremy Buendia (2nd and current Men’s Physique Olympia Champion), Jason Poston (IFBB Pro/Model), fitness model/actor/producer T.J. Hoban, and cover model and fitness expert David Kimmerle. This show reveals what it takes to become a champion and allows viewers to get to know each athlete and to understand his internal struggles and sacrifices.

Back by demand will be leading fitness modeling agency, Naturally Fit Agency, who will be conducting a model search all weekend at TheFitExpo. Bring a comp card, 8 X 10 photo and a resume and dress in fitted jeans and top/shirt and you are guaranteed to be seen.

Want to look good as you workout? You won’t want to miss TheFitExpo Fashion Show, hosted by Sherry Goggin, Ms. Fitness America and the most photographed fitness personality in history. You’ll see the hottest apparel companies showcasing their upcoming 2016 lines.

Adult admission tickets are $30 per day or $45 for the full weekend. Children 12 years and under are $10 per day and children under 6 are free. Show hours are Saturday, 10:00 a.m. – 6:30 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available. The Los Angeles Convention Center is located at 1201 South Figueroa Street, South Halls G, H, J and K. For full information on TheFitExpo call (818) 545-0290 or visit

Event is produced by National Fitness Productions. Title sponsor is, Presenting sponsor for TheFitExpo Los Angeles is Subway Restaurants, with Quest Nutrition and Optimum Nutrition as Major Sponsors. Supporting Sponsors include NUTRISHOP, EAS Sports Nutrition, My Protein, GAT, Aesthetic Revolution, BSN, Body Fortress, Ralphs, La Croix, Live Fit, GNC, MHP, MYO Buddy Products, NASM, AFXX, Pound Knockout Workout, R.I.P.P.E.D, and Crunch Live. Media Sponsors include Women’s Health and Men’s Health.

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