Superdry USA continued their move to bring their historically popular British style to the United States as they opened their second Los Angeles store location on Santa Monica’s Third Street Promenade.
Superdry has been a hit in Europe since 2003 and over the fast few years they have started to invade the United States with their stylish clothing line. Superdry is a combination of Japanese design influences that are merged into a vintage American look, you could call their line of clothing sophisticated casual.
While Superdry is breaking into markets all over the United States, I would say they were made for California. They make for an amazing interchangeable wardrobe that can be worn for so many different occasions and they also are perfect for layering and letting you create a variety of ensembles with the pieces that you own. You can throw one of their unique t-shirts under one of their lumberjack shirts and throw on any of the great Superdry jackets and you are set for the day. The best thing about the t-shirts is that they are unique designs and they only have a three month run, so you are not likely to bump into someone with the same shirt. Let’s not forget the incredibly soft denim line that you can combine with their high end shoes and boots.
The Superdry jackets are all very stylish and they come in a wide range of styles, colors and very depending on season but they are amazing because they are not just cool to look at, they are functional. They have been designed to fit your needs, if you need a jacket to help you cut through a stiff cold wind or something light for a spring morning or to fight off the rain, you are able to find that perfect jacket for each season and you know it will do the job and you will look cool wearing it. If you want to look really cool, you really need to check out the leather jacket line at Superdry. These are as good as it gets, beautiful leather and a comfortable fit that when you find your size you will know it was made just for you. The motorcycle leather bombers would be a great place to start when you begin looking for the ultimate leather jacket.
Just in time for summer, Superdry will also be introducing a women’s swim collection that will include bikinis and convertible cover-up dresses. For your adventure to the beach once summer hits, Superdry has a great line of accessories to make your day easier. Starting with an assortment of bags that range from big enough to take on a trip overseas to smaller versions that are made specifically to hold a computer or I-Pad, again Superdry made a rugged yet stylish collection that will keep all of your gear safe. If you are looking for a great way to listen to your music, Superdry has introduced its own high end headphones.
On Friday, March 23, Superdry USA dropped by HYDE Staples Center to celebrate the opening. Glee stars Mark Salling, Chord Overstreet and Harry Shum Jr. and Twilight's Nikki Reed with husband Paul McDonald, actor Luke Grimes and 90210's Gillian Zinser and Matt Lanter all joined in the festivities and cheered on the Lakers as they made their way to victory. Actor Ewan McGregor, True Blood's Ryan Kwanten and Disney Channel star Brenda Song kicked off the official store opening celebration on Thursday by picking up an assortment of Superdry's spring essentials which Brenda was spotted wearing at Friday's game.
If you want to set yourself apart from the crowd and you want to avoid wearing the same tired t-shirt collection that everyone else is wearing, Superdry is the place to begin shopping. You will not only find yourself with an original and stylish look, but all of your friends will be asking you what label that you are wearing.
Published on Mar 27, 2012