On March 11, 2013, The 5th Season of Style Fashion Week Los Angeles’ grand opening was held at the historical Vibiana Cathedral at 214 Main Street in downtown Los Angeles, CA from 5:00 pm to 10:00 pm.
The Style Fashion Week LA runs from March 11-15, 2013. The evening began with the debut of collections from Gregorio Sanchez with over fifteen years of experience, Gregorio Sanchez is known for his impeccable style and eye-catching, fashion-forward ensembles. His chic creations set the standard for design and craftsmanship and have amassed a devoted following across many countries. The grand opening event closed with the collections of Ina Soltani, her designs are strongly inspired by the dramatic narratives of artisan traditions and express deep appreciation for arts and culture. Ina Soltani’s glamorous pieces have been worn by Hollywood A-listers like Eva Longoria, Kim Kardashian, and Jennifer Lopez. Guests enjoyed complimentary Peroni Beer and Moet Champagne, plenty of appetizers, and celebrities were given Smart Scarfs by Fur Frenzy that were also seen on the runway.
Day 2 on March 12 showcasing the collections of Brigade LA, XCVI, Civil Society, and the show stealer finale of the evening by Paulie Gibson "Blue Print" with a spectacular presentation including models "Twin Of A Kind", the twins with madd cool swagg, Erin Green and Desiree Glover killed the runway with amazing dancers that had the crowd in a frenzy.
Day 3 on March 13, Tailoring to a slight younger crowd The collections of Kaya Jones (Pussycat Dolls) with The Hollywood Dolls Collections. The Hollywood Dolls line was Inspired by candy, colours and wanting to live in a whimsical land with a childlike Willy Wonka theme . A Whimsical Brand of Dolls. Designer Kaya Jones says everything on the doll is available to the child. The candies are made by Sweet Hollywood, lollypops and chocolate bars with peanut butter and jelly with gummy bears. Some of the Teen Models were wearing custom one-of-a-kind hair accessories by Kalexia Designs followed by the trendy collections of Frankie & Sue, Es + Es Kids. Teen Model Trinity Marquez, this being her very first time on the runway said her biggest fear on the runway was the crowd. Celebrities attending the event were, Joslyn Pennywell (America’s Next Top Model), Carlina Rebeiro (Miss Westchester Teen USA 2014), Beth Payne, Rob Evans (America's Next Top Model Judge) and more.
The second part of the evening was geared to a more mature audience with the fall collection of Quynh Paris, ASH Haute Couture, ending Day 3 with Pia Gladys Perey with stunning leather accents. Day 4 Closing event was "Go Red for Women" the theme for the evening, a Celebrity Fashion Show in Support of the American Cancer Society. Some of the Celebrities walking the runway were Natalie Pack (Miss California USA 2012) and Kaya Jones (Pussycat Dolls, Designer Hollywood Dolls).
Day 5 The Grand Finale closing the weeks show was the Michael Cinco Collection with a breathe taking appearance. For more information contact the Style Fashion LA website. Photo credits: Gisele “The Shooter Diva” and I.O.T. /Partyby5