LA Fashion Week descended upon the city of angels this season. A&M Productions & RUNWAY, executive producers Mikey S and Alexis Lerma, presented Rock That Fashion VIII and the official Runway Spring 2014 issue release party at Boulevard3 located in the heart of Hollywood, CA. All donations and proceeds went to VH1 Save The Music Foundation.
Over 1,200 people attended Rock That Fashion on Friday, March 14, 2014 including celebrities, stylists, magazine editors, bloggers and socialites. The Boulevard3 features a garden courtyard, a library complete with a charming fireplace, and a three-story ballroom that housed the main event. Guests took photos on the red carpet, sipped on drinks from the bar and enjoyed listening to musical performances from various talented artists such as Karra, Araya Nicks and Taylor Beckham while offered delicious culinary indulgences from Jason’s catering.
At 9:00 pm, VIP guests and celebrities were seated with luxury bottle service accommodations, while other guests flowed into the ballroom to secure standing space on the dance floor to enjoy the fashion show.
The collections of national rising designers and internationally acclaimed designers included Zhang Jing Jing, Puey Quinones, Datariaustin, Camille, Meat Packing District and House of Devali. Designer Zhang Jing Jing sealed the evening with one of the best evening wear collections ever down the runway. The asymmetrical tailoring and embroidered sequins with crystals showcased brilliant details of the red carpet gowns and shimmering mini-dresses.
Sponsors of the event include Boulevard3, Toni & Guy Hairdressing Academy, Yaby Cosmetics, Runway Arhives and Showroom, UBER, Hubert’s Lemonade, The Cosmopolitan of Las Vegas, Emmett, Robert Nettles MD, Michael Sitas, D’Jesus Trujillo, Golden Touch Management, Bitch Vodka with Runway TV media partner.
My Red Carpet "Rocker-Chic" look consisted of a Alexander Wang's white sheer long sleeve "Parental Advisory Explicit Content" top fresh off the runway along with black denim and leather skinny jeans.
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Photo Credit: Gerry Villaroman & Nelson Shen