PROJECTION At Drai's Hollywood Presented By & Something Creative - Ziff Works Fashion Lit Lens in Backdropped Heights

Listening to vibrations of DJKeith2.0, DJ Metric, and DJ N filtered by the flash of light bulbs popping to illuminate a smoke filled scene with girls posing in true editorial fashion for RUNWAY Magazine, Thursday night at Drai’s Hollywood was much like any other night at a fashion event. Except for the fact that on set was the entire evening’s party crowd. Notorious photographer Brian Ziff worked the angles for innovating genius Keith Wilson and,  backed by fashion public relations powerhouse Something Creative LA to create retinal stimulus cooler than steam vaping off the pool’s enigmatically lit surface.

RUNWAY’s Holiday Bash was an eclectic mix of designers, VIP, and celebs [such as musician and model Kerli]; along with featured covets from established collections of Blaque Label, Ouroboros Designs (jewelry), Jessica Barkley, Mystree, LisaMichelle Collection, Mahtab Azimi, with feet posh in All Black and Bucketfeet’s latest collections.

Aptly named Projections, the project of Keith Wilson illuminated models sauntered out to the roving beat kicks of spinning DJs, posing in front of digital screen settings ranging from a neon matrix to full on nuclear explosion; guests had the chance to see the fashion world at work, while personally at play. Brian Ziff - aka Vespertine - creates a style of editorial fashion art pushing the edge on traditional, thrashing it over a cliff to wind up dead in Ziff lens heaven where “all representative art should express something that is inherently inexpressible…” 


Dark stark eyework by Rozana Joncich


Models were prepped in modish cabanas with hair trendsetter Shannon Mason complimenting each line in ‘accessorized bourgeois.’ Makeup by Maria Barrios was broad rivulet brush effects and residual eye starking madness that gave attitude to outfitted scene.

Support was proffered up by e-commerce designer showrooms’ American Rag and to pull off a ‘live photoshoot and exploration of light and fashion’ in style where the event lasted past shooting into the early AM compliments of the masterful DJ work and Drai's Hollywood bar...

Select VIP took home amazing giftbags in Soapbox Bags style containing a plentiful assortment of items compliments of Rosebud Perfume Company, OPI nail, Bucketfeet, Aurelie the Cookie Guru, All Black and insidetheorange.

Photography provided by Christopher Hernandez.

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