Project Runway Star Lights up the Night

Photo - Chazz Gold

Los Angeles, CA – With over 2,100 attendees packing the Avalon in Hollywood Saturday, both excitement and respect continued to grow for the red carpet fashion, music and art event held as part of LA Fashion Week.

Photo - Raphael from Runway Icon

Carlton Hair Experience Winner Sophie Amiel hit the red carpet with her family in tow excited for the VIP treatment ahead. After being escorted past the red carpet where Sophie and her newly made-over blonde locks bounced, the whole group was treated to bottle service compliments of Absolut, a sponsor of Project Ethos.

Photo - Raphael from Runway Icon

 vitaminwater zero™ barrels were placed throughout the venue to allow guests to try out the great-tasting beverage. Glowing bottles of vitaminwater zero™ lined the runway, bringing a futuristic element to the stage. The garments presented as part of the “vitaminwater zero™  Flavor Fashionista Challenge” took center stage and were announced one by one at the beginning of the event naming their designer and inspiration. The text-in voting was a major success and got the audience excited and involved in the event. Over 1,500 votes were captured for the contest with the award going to designer Reneta Jhunjhnuwala (Reneta J) who stated, “My flavor was vitaminwater zero™  xxx. I was inspired by the color. I created an ombrey red maxi as I wanted to fuse the boldness of the flavor with the lightness of vitaminwater zero™ itself.”

Photo - Raphael from Runway Icon

The melodic tones of the indie rock band Robotanists swept through the venue before the fashion show as they debuted songs from their new record “Plans In Progress.” After the fashion show Austrailian DJ Duo Yolanda be Cool pumped the crowd with their hit “We no Speak Americano.”

Photo - Raphael from Runway Icon

 For the first time in LA, Frederick’s of Hollywood Swim premiered their seductive bikini line opening the runway show with fun tossing out beach balls redeemable for a free bikini at their booth. Followed by the scantly-clad models were six unique emerging designers who impressed with a variety of styles. In an amazing finale, the premiere of the ready to wear line by Project Runway Winner Seth Aaron Henderson stole the show with crisp, structured garments in houndstooth, purple, black and red.

Photo - Raphael from Runway Icon

Many local members of the industry attended the lively event including buyers from stores such as Kitson and Ted Baker London, reps from Directives West and a variety of showrooms. Curators from local galleries were also in attendance to view the art collections. Some of the galleries represented were ADC Contemporary Art, Art Pic Gallery and C4 Contemporary Art.

Learn more Web:

Photo - Raphael from Runway Icon

Project ETHOS produces red carpet events showcasing all emerging Millennial Generation forms of creativity in one house, on one night. By merging fashion, music, and art concurrently, Project Ethos brings into existence a unique avenue for artists. The overall goal is to furnish opportunity for featured participants, as well as arrange a truly invigorating experience for an attendee.


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