LAFW kicks off with Day to Night at the W Hollywood

October 9, the Day to Night Fashion Show took the reins of LAFW with an impeccable show like never before. Day to Night brought this season’s ready-to-wear options center stage, showcasing women’s-wear designs that encompass fun and easy daywear to stun everyone-around-you eveningwear and everything in between. Celebrities including the stars of Shahs of Sunset, Clippers player Deandre Jordan, NFL Wide receiver Dale Moss, and Alexis Bellino came out to in style to see the hottest collections saunter down the classic spiral staircase at the W Hollywood.

Alexis Bellino in Bri Seeley


Shawl Dawls opened the event with a chic live installation showcasing the gorgeous ways their convertible shawl can transform any outfit. The installation featured Jeans by JHaus, and jewelry by Livre Brune. Photographers and guests were able to get up close to view the innovative designs.

Single By Galina Sobolev


First to the runway was Single by Galina Sobolev. Always a crowd favorite, Single stunned this evening with a bright color palette, gorgeous floral patterns, jumpsuits and the season’s finest ensembles.

JHaus Denim



Sea of Pearls closed the first half of the show with their California line of chic tees and tops. Paired with sequined shorts and sparkling floor length skirts, Sea of Pearls showed how their deliciously soft tops can be dressed up to the nines or dressed down with stylish flair. Superstar model Naima Mora of America’s Next Top Model walked in the show as a special treat for guests.

FBF by Checka



The second half of the evening opened with FBF by Checka. The high-energy collection featured pieces that seamlessly transition from work to play. Timeless dresses and perfectly paired ensembles showcased the effortless glamour of the collection.

Sea of Pearls


Denim innovator and ingenious designer JHaus presented a collection of American-made premium denim designs. The collection’s perfectly fit denim complements the body showcasing a feminine and confident edge.

Alexis Bellino is Bri Seeley


Designer Bri Seeley closed the Day to Night show with a truly inspired collection showcasing the brand’s signature elegance. Alexis Bellino, star of Real Housewives of Orange County, lent her charm to the show, delighting guests as the opening and finale look. With this collection Bri Seeley takes her place among the top designers of her generation.

Single by Galina Sobolev


Sara Horne Jewelry had a lovely display of one-of-a-kind pieces in the courtyard. The bohemian and California inspired designs are stunning to pair with any wardrobe.

Dale Moss NFL Player


Day to Night is thrilled to partner with Dress for Success and support the incredible work they do for women all over the world. Susan Leibsohn of Dress for Success spoke to guests about the incredible work her organization is doing for women in the workplace.

Clippers Star Player Deandre Jordan


Guests were enamored by Day to Night makeup sponsor The Organic Face, by Noreen Diani, swarming the beauty lounge for a chance to try out their revolutionary 100% chemical free natural organic skincare and game-changing cosmetics. esNAIL joined the evening with a luxury nail bar for guests to enjoy mini nail services. TATRATEA provided special welcome beverages to guests on arrival as well as a range of TATRATEA spirits and cocktails inside. Peroni Nastro Azzurro provided a hosted hour of their fine delicious brew. illy issimo provided specialty RTD coffee beverages in an array of flavors to satisfy everyone’s tastebuds and keep the energy going.

The Organic Face


Special thanks to the W Hollywood Hotel, The Organic Face, TATRATEA, Peroni Nastro Azzurro, DJ BoomBoxBri, Soyjoy, Luna Bar, Diabolo, Delphine for their desserts, illy issimo, Uber and Skinny Girl Sparklers.

Mercedeh MJ Javid from Shahs of Sunset


Dress for Success- The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Sea of Pearls will also present an activation for guests throughout the evening with a percentage of sales going to benefit Dress for Success. http://www.dressforsuccess.org/ @dressforsuccess

 Designers:

Bri Seeley
is luxury femininity for the iconic woman. We believe that femininity is not about how a woman looks, but how she feels. Bri Seeley helps you to embrace what it means to be a woman and not just look like one: embodying sophistication, grace, confidence, strength, femininity, empowerment, and more! Our vision is for women to fill their wardrobes with clothes that reflect their vibrant and passionate lives. Our clients walk into their closets every morning and say “What do I get to wear today?” All garments are Made in America with the highest quality fabrics and manufacturing. www.briseeley.com @BriSeeley

FBF by Checka is all about defining your style with confidence and poise. Trends come and go, but style is forever. What would you wear today if you knew you would not fail…..Now go out and wear it! Follow designer Francesca Skwark and her upcoming label, including day-to-night looks that will change your closet forever on Instagram @FBFbychecka. Buy select styles now at www.fbfbychecka.com @FBFbyChecka

JHaus- JHaus was founded in 2011 by designer JLynn Hausmann. While the brand is based out of Los Angeles, CA, the designer hails from a small town in Nebraska. JLynn, born and raised on a ranch in Nebraska, is now the designer for LA-based denim collection JHaus. JHaus is an American-made premium denim collection inspired by authentic American roots. The brand is best known for its less-is-more mentality and exceptional fit. http://jhausbrand.com/ @JHaus_Brand

Sara Horne Jewelry-Sara Horne’s pieces exude the common theme to which each take on mind of their own and uniquely transform to a wearer’s lifestyle. With every collection Sara incorporates new styles, textures, and experiences translated from travels. Endlessly inspired by Southern California’s beachy vibe and surrounding mountainous terrain, day to night…young to old, Sara Horne Jewelry has an adventurous spirit for everyone. http://www.sarahornejewelry.com/ @sara_horne

Sea of Pearls epitomizes the relaxed style of Los Angeles, mixing simple, everyday essentials with bold colors, unique prints and wearable fabrics that stay comfortable wear after wear, wash after wash. Every single Sea of Pearls original creation is designed and hand made using ethically sourced materials here in the City of Angels. Transforming casual style into super chic fashion has turned the brand into one of the most sought after womenswear lines on the West coast. The California chic creations are praised for their unbelievably soft Micro Modal Jersey, allowing for an enormous amount of versatility. http://www.seaofpearlsla.com/ @SeaOfPearlsLA

Shawl Dawls-The creator of the convertible shawl that can be worn 15+ ways. Shawl Dawls is practical without compromising on style, offering fashionable formulas for multiple looks that can transform an outfit for any occasion. It is the ultimate in versatility for today's woman. http://shawldawls.com/ @ShawlDawls

Single by Galina Sobolev- Women who wear the Single Collection are dreamers and doers, they have a clear vision of life, and strive to dress the part in garments crafted with the finest fabrication and attention to detail. From a day at the office, to a night flight out of the city to a romantic beach getaway, our garments dress the Single Customer from day to night to flight. Dream and be bold in Single.” Single & Singledress Collections are Proudly Made in USA “Single dresses stylish, independent, women who possess a zest for life and a whimsical side. http://www.singledress.com/ @mysingledress

 Sponsors:

 esNAIL
unique and original designs transform nail art to be an extension of fashion. The nail styles are wearable art in their customer’s daily lives. esNAIL offers a variety of services which include, nail service, eyelash extension, eyelash perm, waxing, Swarovski crystal decorating and special VIP services on request. http://es-nail.jp/us/ @esnail_la

illy issimo is a premium ready to drink (RTD) coffee brand with a variety of low calorie drinks for everyone to enjoy. We propose a full range of premium RTD coffee beverages in order to satisfy all the different need states: caffe and caffe no sugar for uplift and mental renewal, milk variants for sensory pleasure, mochaccino for indulgence. All illy issimo products are prepared with illy unique 100% Arabica coffee blend, for an intense Italian espresso experience. The finest ingredients with no artificial colors, aromas, flavors or preservatives added. A perfect high quality Italian style product to awaken your senses and uplift you for the day. www.illy.com @illyissimo

The Organic Face is a proudly owned Made in the USA Beauty Company dedicated to creating 100% chemical free natural organic skincare and cosmetics using active botanical ingredients and minerals. Developed by Professional Makeup Artist and Beauty Expert, Noreen Diani, our mission is to create beauty products that are as safe for you on the inside as they are to your skin on the outside. For more information on the brand, visit http://theorganicface.com/ @theorganicface

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand’s history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer’s stylish Italian heritage. For more information, please visit www.peroniitaly.com @peroniuk

TATRATEA is an enticing blend of Indian Assam tea and a variety of exotic herbs and spices, steeped and fermented in a molasses-based neutral spirit then aged for an average of 160 days, resulting in an intriguing spirit with a unique herbal-tea-meets honeyed-sweetness character. Named after the Slovakian Tatra Mountain Range, Tatratea’s mystical roots run deep, evoking both the power of nature and the spiritual connection tea conjures in cultures all around the world. But you don’t have to be a mystic devotee to fall for this unique quaff. With different flavors and different proofs, there’s a Tatratea for everybody. http://tatrateas.com/ @TatrateaUSA

The W Hollywood-You can find our chic boutique W Hollywood hotel at the intersection of Hollywood and Vine, under the shadow of the iconic Hollywood sign. Take a stroll down the Hollywood Walk of Fame located outside our front door. Hotel guests will enjoy the signature Whatever/Whenever® service that defines W Hotels. W Hollywood brings glamour and excitement back to the neighborhood that invented celebrity.  

 

Photo Credit Aremis Studios

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