Located at the lovely modernist Andaz Hotel, Aruna Seth flew over from the U.K. to visit in time for The Golden Globes on January 15, 2012 staying in an ironically chosen location. The sweeping clean glass and the building’s architecture includes a hand-painted metal disk 11-foot sculpture by renowned New York-based artist Jacob Hashimoto; an ill-fitted match for the company heavily promoting their latest collection, a feature of peep toe, butterfly and bows amongst leather, velour, and Swarovski Elements By Swarovski. With a stretch of imagination there are a bold few distinctive selections from the line, which featured repetative shapes, styles, and garnishments down the line.
For L.A. winter weather, January is as close as we come all year to the snowy good stuff, so boot it up for the season in Aruna Seth’s footwear titled Evi Apres Ski Boots; white waterproof velour leather, fur trimmed cuff and shin, Swarovski Elements embellishments complete in velour 70 mm wedged heel and custom designed padding. As an up-slant accessorized version of UGG’s famous staple item, it does well to remind fashion integrationists everywhere that people are and will continue rockin a pair of ski boots in 75 degree weather.
Sylvie in black leather, fur, & Swarovski Elements somehow transfers a very cultural design to embrace a hard heart set in stone this season in L.A. - an upscale nightlife version of L.A./Hollywood club perfection in feat. The cuff properly enunciates the leg with a bracelet band right under fur trim. Polishing off the look to accentuate any winter coat is a heel knocking up slightly over 4 and a quarter inches; this shoe speaks fluent Eastern European couture.
Made six pair at a time in Italy, Aruna Seth takes her time using the finest textiles she can possibly find and raking inspiration from travels to India, Paris, and Italy. Operating out of the U.K., Seth is a brand frequent with royalty, both domestic and international.
Not so unfortunately, butterflies are not in - neither are bows. They are barely in for little girls who have any of their fashion sense at the age of five. Despite fluorescent magenta and marine blues to choose from Aruna Seth footwear collection, most were butterflied arrangements featuring peep toe in a variety of materials; heel or flat.
Aruna Seth was represented by Clout Public Relations, a talented company that reigns through professionalism and contacts. Her work has brought an even longer stay in the U.S. for The Golden Globes Style Suite, celebrity stylist shopping, as well as honing new clients and buyers.