Since Mercedes-Benz left the LA fashion week scene, fashion aficionados have been clamoring on to a rather shaky runway. However, and this is a big however, there are many on the LA fashion scene that are intent on not letting a run in their tights ruin the entire ensemble. What have they done? Created a pattern of rips and kept it moving proclaiming to fashion weeks all around the world that LA is here and creating its own movement on the fashion scene. One of these statement making, stiletto wearing, and scarf throwing forces is Gen Art. Gen Art is the nation’s leading arts and entertainment organization, dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. In fashion, the company was created to propel the careers of up-and-coming fashion and accessories designers.
With alumni such as
Uli Hertzner Rafé,
Eugenia Kim, the organization has bolstered serious success for hosting seasonal alumni fashion events to kick off fashion weeks around the world. The LA event was held on March 16th, poolside at the Roosevelt Hotel. Hosted by
Amber Rose, former Ford model and most notable for her bold, blonde, bald head and risk and reward fashion sense, the event brought out fashion designer
Jazmin Whitley, Law & Order’s
Anthony Anderson, E! News personality
Ashlan Gorse, and Project Runway contestants
Althea Harper, and
"It was a pleasure to be part of the Gen Art Fashion Alumni celebration with such amazing designers. It is exciting that Gen Art continues to discover talent who influence the world of fashion,” said Amber Rose.
And, who are the designers? 20 designer alumni were on hand to present a signature look from their collections at the event. They included Brigid Catiis, Eduardo Lucero, Elmer Ave, Endovanera, Erik Hart, Freddie Rojas, Geren Ford, Wren, Grey Ant, Jared Gold, Jeffrey Sebelia, Katy Rodriguez, Kit Scarbo, Louis Verdad, Orthodox, Rami Kashou and Society for Rational Dress.
Partnering with CLEAN & CLEAR® Skincare, the event also served to announce a new national fashion designer competition, which will give up-and-coming designers the chance to create the ultimate prom dress for one lucky teen. “The CLEAN & CLEAR® Skincare Makes You Prom Beautiful from Start to Finish – Designer Prom Dress Competition”. To highlight this theme, guests were treated to a “prom” photo op complete with props, if one so chose. Another treat, a little swag! Gift bags stuffed with giveaways from CLEAN & CLEAR®, LA Confidential, and Trueblood, to name a few.
This was just the first stop for Gen Art. The organization will spend the rest of the week promoting select BOXeight L.A. Fashion Week programming between March 18th and the 21st. Additionally, Gen Art will support the launch of Molly Crabapple's new collection for Dirtee Hollywood at Fred Segal and a concluding Fashion Week bash with Absolut Berri Acai on Monday night at Voyeur.
For additional information on Gen Art, please log onto www.genart.org
Published on Jul 17, 2010