Some guys can just throw on a t-shirt and call it a day; colorfast apparel provides gourmet tees for gentlemen to do just that. Their newest collection of greys, navys, rich faded reds and jersey purples in combination washes for comfort that had me rubbing ardent threads. Speaking with Creative Director Andrea McCook, who stated their brand is currently in its season of putting an aesthetic ‘twist on basics,’ compliments current lines with active re-envisionment of a washed toned tee'd Ken Barbie. The brand has an edge in dying and classicism creating that right ‘grey t-shirt’ kind of day; perfect for check out of a hotel, any hotel being The Roosevelt, where the colorfast apparel Pent Fall Preview 2012 was held.
What your boyfriend wears walking the dog. Or what preppy jersey’d girls love to dream about when taking a look at colorfast, a born and bred Californian brand taking the edge off innovation and softening it in finished cuts, washes, and fabrication techniques to get your favorite tee just the right fresh blend of worn in.
Whoever put the evening’s lounge penthouse event play [& guest] list together is top points champion whenever personally starting a conversation with “…and the best hits right now are…;” a statement that transcends to embrace colorfast as well, with their newly designed external logo and soft, lush jersey washes for Fall/Prewinter 2012; the future is looking bright as the company heads towards corporate goals while strengthening local roots, voice, and dedication to technique. Evening's guest were given a lovely swagbag in bright, cloth totes complete with waterbottle and soft dye shredded tee compliments of the environmentally cognizant company.
The brand is holding on to cool, trendy and antiqued into an awesome embellishment of the Hollywood scene. Fall/Prewinter 2012 shots will be Hotel Check-Out: Roosevelt Style. Photos were filtering a large screen upstairs while partyers enjoyed two levels of mingling, complete with smoking patio and chilly conversation over drinks provided in-house by The Roosevelt. colorfast has an amazing celebrity following including Katie Holmes, The Beckhams & Audrina Patridge.
Event Photography By Christopher Hernandez, A talented uP and CoMinG event, VIP, and celeb photographer.