Face of Men’s Fashion Week L.A. - Want to compete?

Want to compete to be the "Face of Men’s Fashion Week L.A."?

Imagine the Possibilities - Are you the Face of Men's Fashion Week LA?


Men's Fashion Week L.A is looking for a uniquely talented person who will become the spokes-model for Men's Fashion Week Los Angeles.  On Saturday April, 13, 2013, hundreds of aspiring models will compete to become the "FACE of MEN'S FASHION WEEK LOS ANGELES".  Applications are now being accepted from 12:01 am ET Friday, February 1, 2013 through Wednesday, April 10, 2013 11:59 pm  PST. The model competition will be held in Hollywood, California at an undisclosed location.  Each applicant will be revealed the location via email one week prior to the competition.  Details for the application process are below.


Big man bakes cupcakes


The "Face of Men's Fashion Week L.A." is open to all US citizens and permanent residents who are 16 to 27 years of age, as of April 13, 2013. If the winner is under the age of 18 years old, a parent or legal guardian must be present at the time that they accept the role as the "Face of Men's Fashion Week L.A.".  Both amateur and professional models are allowed to compete, however participants may not currently have print, runway, or commercial representation. Participants cannot be affiliated with MFWLA nor have previously worked with MFWLA. Participants must reside in Greater Los Angeles and be able to speak fluent English.  The winner will be responsible for 2-3 MFWLA engagements per month during 2013.  MFWLA will not provide transportation to or from spokesmodel engagements.  All engagements will be in the Greater Los Angeles area.  The winner must be available to act in the role of MFWLA Spokesmodel from Monday April 29, 2013 through April  1, 2014.  If the winner is unable to fulfill his duties as MFWLA Spokesmodel, then the runner up will take their place. All federal and state laws and regulations of the United States apply. Contestants agree to be bound by these Official Rules. Failure to comply with these Official Rules will result in ineligibility of Contestant.

DIY Presentation - How to tie a bow tie


​Send an email including the following information to [email protected]​​

• Legal First and Last name
• Full address (including apartment number), city, state/providence, Zip Code/postal code

​• Daytime, home/cell telephone numbers
• E-mail address, Facebook, Instagram, and Twitter account handles

• Date of birth, and;

• A photo (professional or amateur)

Host Issac J Sullivan, Pamela Williams and Mr. Bradsahw


Saturday, April 13, 2013​.  Arrive at 10am.  Plan to be available until 5pm as there are multiple rounds of the competition. ​

First Round

First, each participant will meet briefly with a MFWLA representative to complete the application process.  Please bring a copy of a government issued identification; State issued Driver's License, State Identification Card, and government issued Passport are the most common and acceptable forms of identification.​

DIY Presentation

Then each applicant will walk the runway.  It is okay if you do not have professional runway experience. This is an opportunity for the panel to see a little bit of your personality when you are the center of the attention.  Primarily, the judges are looking for someone who is confident and comfortable being themselves.  After the walk-off, the panel will narrow the competition to the top 25 contestants.  The top 25 contestants will go on to the second round.

Check-in Party

Second Round

This is when the competition begins! There are three parts to the second round:  (1) To test your interviewing skills, immediately after the top 25 are selected, each contestant will be interviewed on the red carpet; (2) Each contestant will be asked to promote MFWLA to pedestrians, and; (3) Each contestant will shoot a 1 minute video telling voters why you should be the "Face of Men's Fashion Week L.A.".

Issac J. Sullivan and Mr. Bradshaw

The red carpet interview will be your opportunity to interact with selected guests.  Successful candidates are those who have the natural ability to connect with a variety of people from fashion insiders to veteran hosts/actors to celebrity friends.

Promoting MFWLA is a huge part of the Spokes-model's role.  To test your abilities to effectively promote MFWLA, the panel will watch contestants interact as they attempt to promote MFWLA to pedestrians.  A successful candidate is judged on their ability to promote and share their enthusiasm for MFWLA.  The contest detailsfor this part of the second round will be disclosed to the 25 contestants on Saturday, March 23, 2013. 

Pamela Williams (Center)

The interview/video will be a short clip where each contestant will have the opportunity to tell America why they should be the "Face of Men's Fashion Week L.A.".  Each candidate has the freedom to express themselves in any way that they would like.  This is an opportunity to attract the attention and admiration of voters who  will go online to vote for the first-ever "Face of Men's Fashion Week L.A." in the final round.

Based on the red carpet interview and promoting Men's Fashion Week L.A., the judges will select the Top 10 candidates who will go on to the third round.

Issac Sullivan Host

Third Round

On Monday, April 15, Men's Fashion Week L.A. will email the top 10 contestants informing them that they have successfully made it to the third round!  The Top 10 contestants will have both their photo and video featured on the MFWLA company website.  Voters across the globe will have an opportunity to visit MFWLA company website and vote for their favorite candidate.  The polls will be open from Monday, April 15, 2013 through Monday, April 22, 2013.  

Final Round

Each of the Top 10 contestants will receive a gift from one of our apparel partners for participating, but there will only be 3 finalists. 

The top 3 finalists will be announced via twitter on Monday, April 22, 2013.  During this week, each of the 3 finalist will have a one-on-one meeting with the Executive Producer.  A combination of the contestants public persona, photo, interview, runway walk, interviewing skills, enthusiasm for MFWLA, and overall appearance and personality, and ability to connect and mesh with MFWLA team will be basis of judgement for the final round.

And then on Thursday, April 25, 2013, the "Face of Men's Fashion Week L.A." will be announced both via MFWLA social media platforms, and through a press release that will be issued to major national and regional press and media outlets.

Issac J. Sullivan - Host

• A one year modeling contract with a Modeling agency scheduled to commence at the the beginning of 2014
• The beneficiary of sponsorship including apparel, footwear, accessories, and grooming products from MFWLA apparel sponsors

• The face of all media and press interviews for MFWLA for 2013  ​

• Function as a Brand Ambassador for MFWLA

• Featured in a magazine spread for a menswear fashion magazine

​​• Featured on all MFWLA publications for Men's Fashion Week 2013 seasons, which includes electronic, print, and multimedia marketing and promotional materials

​• Emcee Men's Fashion Week in June and any ancillary events
• Host the red carpet at Men's Fashion Week L.A. (June)


Stay tuned.  Men's Fashion Week L.A. will host a casting call on Saturday, September 28, 2013 to hire runway models for designer runway shows for Men's Fashion Week L.A., which will commence Monday, October 14, 2013.  Make sure to follow us on all of our social media platforms to stay up-to-date.  Twitter and Facebook

​For more information: http://www.mensfwla.com/


*check back regularly for updates as contest rules, partners, benefits, etc. are subject to change*

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