Day to Night Womenswear Show Kicks off Los Angeles Fashion Week with Partner Dress for Success

 

 

At last the world of womenswear will come together at the W Hotel Hollywood in a full spectrum showcase like never before imagined. From chic everyday active-wear to once-in-a-lifetime evening gowns and everything in between, this night of shows represents the full diversity and creativity in this season’s collections for women. The evening will feature Single by Galina Sobolev, California chic label Sea of Pearls, a revolution in yoga apparel by Nina B Roze, American denim designs by JHaus, and refined sexy apparel by FBF by Checka. Designer Bri Seeley will close the night with her latest collection, guaranteed to inspire. As guests arrive a still installation by Shawl Dawls will showcase the ultimate chic look and versatility of their designs. The bohemian, signature style of Sara Horne Jewelry will be on display and for sale throughout the evening.

 

Guests will be privy to a special beauty lounge presented by Day to Night makeup sponsor The Organic Face, by Noreen Diani. Here guests can try out their revolutionary 100% chemical free natural organic skincare and game-changing cosmetics.  esNAIL joins the evening with a luxury nail bar for guests to enjoy mini nail services.  As guests enter they will be offered a special Welcome Beverage provided by TATRATEA as well as a range of TATRATEA spirits and cocktails inside.  Peroni Nastro Azzurrowill be the beer of the evening providing a hosted hour for guests to enjoy.

 

Day to Night is thrilled to partner with Dress for Success and support the incredible work they do for women all over the world. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Sea of Pearls will also present an activation for guests throughout the evening with a percentage of sales going to benefit Dress for Success. http://www.dressforsuccess.org/

  

Special thanks to the W Hollywood Hotel, The Organic Face, TATRATEA, Peroni Nastro Azzurro, DJ BoomBoxBri, Soyjoy, Luna Bar, and Diabolo.

 

Designers:

Bri Seeley is luxury femininity for the iconic woman. We believe that femininity is not about how a woman looks, but how she feels. Bri Seeley helps you to embrace what it means to be a woman and not just look like one: embodying sophistication, grace, confidence, strength, femininity, empowerment, and more! Our vision is for women to fill their wardrobes with clothes that reflect their vibrant and passionate lives. Our clients walk into their closets every morning and say “What do I get to wear today?” All garments are Made in America with the highest quality fabrics and manufacturing. www.briseeley.com

FBF by Checka is all about defining your style with confidence and poise. Trends come and go, but style is forever. What would you wear today if you knew you would not fail…..Now go out and wear it! Follow designer Francesca Skwark and her upcoming label, including day-to-night looks that will change your closet forever on Instagram @FBFbychecka. Buy select styles now at www.fbfbychecka.com

 JHaus- JHaus was founded in 2011 by designer JLynn Hausmann.  While the brand is based out of Los Angeles, CA, the designer hails from a small town in Nebraska. JLynn, born and raised on a ranch in Nebraska, is now the designer for LA-based denim collection JHaus.  JHaus is an American-made premium denim collection inspired by authentic American roots.  The brand is best known for its less-is-more mentality and exceptional fit. http://jhausbrand.com/

Nina B Roze- Inspired by Victorian era, infused with femininity and elegance, Nina.B.Roze emphasizes on luxurious style and comfort. Silhouettes are designed with intricate details and shapes that accentuate a woman’s body. Technical compression fabrics are chosen for durability, moisture management and superb fit. While the collection is functional for an athlete, it’s versatile for everyday wear. Whether you’re in yoga class, Pilates or a brunch with your girlfriends, “Sport Your Pretty” wherever you go. http://www.ninabroze.com/

Sara Horne Jewelry-Sara Horne’s pieces exude the common theme to which each take on mind of their own and uniquely transform to a wearer’s lifestyle. With every collection Sara incorporates new styles, textures, and experiences translated from travels. Endlessly inspired by Southern California’s beachy vibe and surrounding mountainous terrain, day to night…young to old, Sara Horne Jewelry has an adventurous spirit for everyone. http://www.sarahornejewelry.com/

Sea of Pearls epitomizes the relaxed style of Los Angeles, mixing simple, everyday essentials with bold colors, unique prints and wearable fabrics that stay comfortable wear after wear, wash after wash. Every single Sea of Pearls original creation is designed and hand made using ethically sourced materials here in the City of Angels. Transforming casual style into super chic fashion has turned the brand into one of the most sought after womenswear lines on the West coast. The California chic creations are praised for their unbelievably soft Micro Modal Jersey, allowing for an enormous amount of versatility. http://www.seaofpearlsla.com/

 Shawl Dawls-The creator of the convertible shawl that can be worn 15+ ways. Shawl Dawls is practical without compromising on style, offering fashionable formulas for multiple looks that can transform an outfit for any occasion.  It is the ultimate in versatility for today's woman. http://shawldawls.com/

Single by Galina Sobolev- Women who wear the Single Collection are dreamers and doers, they have a clear vision of life, and strive to dress the part in garments crafted with the finest fabrication and attention to detail.  From a day at the office, to a night flight out of the city to a romantic beach getaway, our garments dress the Single Customer from day to night to flight. Dream and be bold in Single.”    Single & Singledress Collections are Proudly Made in USA “Single dresses stylish, independent, women who possess a zest for life and a whimsical side.  http://www.singledress.com/

Sponsors:

esNAIL unique and original designstransform nail art to be an extension of fashion. The nail styles are wearable art in their customer’s daily lives.esNAIL offers a variety of services which include, nail service, eyelash extension, eyelash perm, waxing, Swarovski crystal decorating and special VIP services on request. http://es-nail.jp/us/

illy issimo is a premium ready to drink (RTD) coffee brand with a variety of low calorie drinks for everyone to enjoy.  We propose a full range of premium rtd coffee beverages in order to satisfy all the different need states: caffe and caffe no sugar for uplift and mental renewal, milk variants for sensory pleasure, mochaccino for indulgence.  All illy issimo products are prepared with illy unique 100% Arabica coffee blend, for an intense Italian espresso experience.  The finest ingredients with no artificial colors, aromas, flavors or preservatives added.  A perfect high quality Italian style product to awaken your senses and uplift you for the day. www.illy.com

The Organic Face is a proudly owned Made in the USA Beauty Company dedicated to creating 100% chemical free natural organic skincare and cosmetics using active botanical ingredients and minerals. Developed by Professional Makeup Artist and Beauty Expert, Noreen Diani, our mission is to create beauty products that are as safe for you on the inside as they are to your skin on the outside. For more information on the brand, visit http://theorganicface.com/  @theorganicface.

Peroni Nastro Azzurro, Italy’s No. 1 premium beer, is a crisp, refreshing lager that exudes Italian style. Created in 1963 in Italy, Peroni Nastro Azzurro launched in the United States in 2005, and today is enjoyed across six continents. The iconic Italian lager has won over tastemakers and trendsetters looking for a crisp, clean beer that complements their style. The brand’s history, taste, design and partnerships with well-known Italian chefs, designers and exclusive fashion events reinforce the beer’s stylish Italian heritage. For more information, please visit www.peroniitaly.com

TATRATEA is an enticing blend of Indian Assam tea and a variety of exotic herbs and spices, steeped and fermented in a molasses-based neutral spirit then aged for an average of 160 days, resulting in an intriguing spirit with a unique herbal-tea-meets honeyed-sweetness character. Named after the Slovakian Tatra Mountain Range, Tatratea’s mystical roots run deep, evoking both the power of nature and the spiritual connection tea conjures in cultures all around the world. But you don’t have to be a mystic devotee to fall for this unique quaff. With different flavors and different proofs, there’s a Tatratea for everybody. http://tatrateas.com/

The W Hollywood-You can find our chic boutique W Hollywood hotel at the intersection of Hollywood and Vine, under the shadow of the iconic Hollywood sign. Take a stroll down the Hollywood Walk of Fame located outside our front door. Hotel guests will enjoy the signature Whatever/Whenever® service that defines W Hotels. W Hollywood brings glamour and excitement back to the neighborhood that invented celebrity

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