Though the casting call began within Dinco and Pernet’s followers and friends, it quickly branched out to an open call addressing the world at large. Only thirty films of the two hundred submitted from artists, filmmakers and fashion industry professionals from around the world were screened, leaving a host of would-be filmmakers waiting for a third festival. The jury consisted of Photography Curator and Documentary Film Producer Deborah Irmas, LACMAs new Curator of Photography Charlotte Cotton, Executive Producer of HKM and Rockfight Ned Brown, and, of course, Dino Dinco and Diane Pernet. The films were chosen based on the following criteria: running time from 30 seconds to five minutes and a centralized theme around fashion, style, and/or beauty that expresses a unique thought which contributes to the artistry behind the fashion and film industries.
In a note of controversy, this screening of YOU WEAR IT WELL took place in the lush gardens of St. Vibianas, one of downtown LA’s hottest new venues. A former church, it was sold to the city by the archdioceses, whose spokesman, Tod Tamberg told the Associated Press in 2005 that “St. Vibiana’s transformation into an art center is “really a wonderful second life for the former cathedral." However, some Angeleno Catholics were disturbed by the trailer on the “ YOU WEAR IT WELL ” website, which featured, “scantily clad women, two men kissing and a transvestite” according to a 2007 issue of the California Catholic Daily. This controversy may force the fashion-forward film festival to screen its films elsewhere in 2008, or clean up its act.
Admittedly, the nascent festival had fewer must-sees than flops, however, it is still getting on its feet and gaining maturity. Some films provided serious commentary on fashion in the media, and its often consuming and detrimental effect on womens’ body image. A serious animation short featured a girl obsessed with her television and mirror, both reflecting her distorted face. Parodying the issue, “Shoes,” a youtube comedic phenomenon by Liam Sullivan, addresses the same issue of young women obsessed by image, using a hysterically serious transvestite in search of ‘shoes’ at any cost.
Additional notable names, according to the website, www.youwearitwell.com, include “Fashionation,” a beautifully illustrated A to Z history of fashion by Ruben Toledo; “Starring,” a whimsical and camp telenovela-like film by renegade designer Jeremy Scott, whose cast includes Asia Argento, Tori Spelling, Lisa Marie and China Chow; Marcelo Krasilcic’s clip for the label “VPL,” starring Chloe Sevigny; a short film by Ridley and Jordan Scott for Prada, entitled “Thunder, Perfect Mind”; and “The Bridegroom Stripped Bare,” a rough-and-ready yet artful transformation that takes place before your eyes, from the collaborative minds of star fashion photographer Nick Knight and the incredibly talented Alexander McQueen.
The first year of YOU WEAR IT WELL, which commenced in the spring of 2006, screened at the ZINEBI Documentary Film Festival in Bilbao, Spain, and proceeded to travel to the the MoMu Fashion Museum in Anterp, +46 Fashion Week in Stockholm, the Hyeres fashion & photography festival, Vienna’s “7″ festival for fashion & photography, Cornell University, Loop Festival at the Centre D’Art Santa Monica in Barcelona, and Dyfashional in Luxembourg. Likewise, this year’s festival is expected to showcase films around the world in fashion capitals such as San Francisco, New York, Barcelona, Bilbao, Antwerp, Hyeres, Tokyo, Stockholm, and Sao Paolo as a part of fashion weeks, museum exhibitions, film festivals and private screenings.
YOU WEAR IT WELL includes films from:
- Fabrics Interseason
- Jean-Charles de Castelbajac
- Maison Marin Margiela
- Enrique Gonzalez Rangel
- Ruben Toledo
- SHOWstudio Nick Knight / Nigel Buck
- Patricia Canino & Sergei Pescei
- Marcelo Krasilcic
- Jeremy Scott
- Diane Pernet
- Bjarni Einarsson
- Patrik Soderstam
- Cauleen Smith
- Dogpool Pictures and L&A Maethger
- NOKI / Zerohdesign
- Enamul Hoque & Matt Moate
- SHOWstudio Nick Knight / Alexander McQueen
- Liam Sullivan
- Marc Horowitz