A whirlwind of ruffles, white wine and a glittering view of West Hollywood that could stop you dead in your tracks says almost everything you need to know about The Wheels and Dollbaby Launch Party held March 20, 2005. Located at the chic Chateau Marmont in West Hollywood in an upstairs suite, this party was posh and casual at the same time. With a bevy of blonde cocktail waitresses running around in low-rise jeans and white tank tops emblazoned with bloody daggers, this party provided the perfect atmosphere for mingling, minor celebrity sightings and getting trashed in style.
Wheels and Dollbaby is an Australian line of 'clothes to snare a millionaire,' as designer Melanie Greensmith describes them. The garments attract rich men with their ultra feminine designs, body-hugging silhouettes, short hemlines and bountiful cleavage. Apparently the lingerie-inspired construction of the line does wonders for both those with small breasts and those with more Pamela Anderson sized assets. The spring 2005 line was no exception to the Wheels and Dollbaby standard as the frocks featured lace, ruffles, floral patterns, pink satin, bows, and sex appeal. The Showtime Ballerina collection is especially endearing with delicate black and white illustrations of paper fans and pink ruffles which exhibit a daintier, flirtier side to the brazenly feminine line.
The brains behind the boob-bearing outfits are designers Melanie Greensmith and her husband Mark McEntee, of Divinyls fame. Melanie and Mark, as those in the know call them, hail from the middle-aged rock and roll set. Melanie looks like a real-life Barbie Doll-gone-bad and Mark looks like your basic rocker from down under, always sporting a shaggy blonde coif and Mary-Kate sized sunglasses.
Wheels and Dollbaby has a solid celebrity following including the likes of Michael Jackson, Pam Anderson, Blu Cantrell, Victoria Beckham, Debbie Harry, and Gwen Stefani.
Among the sea of white wine and tastefully selected mini appetizers, were a few fairly approachable celebrities. Lacey Chabert showed up in a teal top with fellow Mean Girl Amanda Seyfried. Project Runway designer Kara Saun stopped by in a pink fur-lined jacket, and Bijou Phillips appeared in green with her equally stunning and slender pal Caroline D'Amore. I waited in line for the bathroom with Blu Cantrell who looked fabulous in a fedora and Dollbaby tank top. Mekhi Phifer, who arrived late, looked cute wearing a yellow blazer. Owen Wilson, who was incognito in a baseball cap, hung out on the balcony. Best of all was when I chatted up Frank Infante of Blondie and found out that we were neighbors. There were also tons of up-and coming designers, musicians, models/actors, photographers and other fabulous people. Everyone at the party was still gossiping about Paris Hilton and her flavor of the month Paris Latsis' appearance at the Rock and Republic Show, and how Miss Hilton commanded more attention from the swarming paparazzi than anyone else, including Rock and Republic designer Victoria 'Posh Spice' Beckham.
The Wheels and Dollbaby US Launch Party ended up being the post Fashion Week stomping ground for both the fashion elite and delightful wannabees alike. Wheels and Dollbaby offers a men's line, consisting mostly of signature sleeveless T-shirts, and a flirty women's line. Melanie and Mark's Parisian boudoir-inspired ensembles range in price from $49 to $400, but think of it as a worthwhile investment for all of the millionaires you'll be fighting off. Hurry up and shop online at www.WheelsandDollbaby.com, rich men don't like to be left waiting!