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LASplash.com: Los Angeles Events New Balance at ESPN’s X Games – New Balance’s Great New Shoes By Joe Wehinger . Former Freelancer (Los Angeles, CA) August 1, 2008-- This is New Balance’s third consecutive year as a gold level sponsor of ESPN’s X Games. The 14th annual action sports competition featured more than 150 of the world’s best athletes competing in BMX Freestyle, Moto X, Skateboard, and Rally Car Racing.
LOVE/hate Everyone has seen New Balance’s new “ LOVE/hate” ads. The print work, the clever television commercials. Some athletes hate to workout, but we all love the results. And that in a nutshell is New Balance’s new message. And guess what? It works, because it’s true. New Balance debuted their newest line of footwear at this year’s X Games 14 in Los Angeles. As the official footwear of X Games 14, New Balance shoes were highlighted throughout the coverage. New Balance also hosted an NB X Games Run co-hosted by Rally racer Matthew Johnson and benefiting the V Foundation for Cancer Research on parts of the Moto X and Rally Car race course prior to the official start of the games.
New Balance and its friends enjoyed the games from a very beautiful skybox lined generously with luxurious and convenient amenities, such as poster screen-printing, athletes signings and henna tattoos. Make ‘Em Laugh Dan Smith is a New Balance-sponsored comedian who just returned from overseas where he was performing for the troops. “It’s great to be here today. I love New Balance and I’m having a great time watching the games.
Moments later, he stepped over and got a massive henna tattoo. Of what? New Balance, of course. Ink It Henna artist Merritt was one of the biggest attractions at the New Balance suite. The lovely artist takes a few minutes per person to decorate them with the temporary tattoo. "It's fun to do and I love working with people", she says.
How ‘bout them kicks The new, modern, aggressively-styled running shoe the New Balance 1306 features full-length NB ZIP, a highly responsive cushioning technology that is supported by strategically-located shock absorbing struts. Designed to provide maximum heel to energy return for superior performance. The 1306 is equipped with Biocool mesh which wicks away moisture to keep feet cool and dry during tough workouts and provides breathable, seamless comfort for a chafe-free ride.
The New Balance Downforce 840 caters to athletes looking to increase their speed, explosiveness, and control. Designed for agility and power training, 840 cradles the foot using LockDown Liner technology, an adjustable liner that is integrated into the lacing system to provide a custom fit and securely hold the foot in place. The New Balance 8511 is an innovative running shoe built for athletes looking for a responsive ride and premiere styling. It offers cushioning in zones designed specifically to suit the running motion. New Balance’s 8520 is a men’s-only performance training shoe that features an open, breathable mesh upper and overlays that provide stability and support. Forefoot flex grooves provide the flexibility athletes need for all of their training activities. New Balance’s 805 features a sleek, aggressive, minimalistic shoe that is lightweight and fast. A breathable mesh upper and moisture-wicking lightning dry lining keep the foot cool and dry, while Abzorb cushioning in the forefoot ensure a comfortable ride. New Balance is proud to build brands that athletes are proud to wear. For more information, please visit: www.NewBalance.com Comic Dan Smith can be reached at http://www.dansmith.com http://www.myspace.com/dan101 http://www.twitter.com/dansmith http://www.facebook.com/dansmithcomedian Henna artist Merritt can be reached at: www.partyhenna.com Published Aug 13, 2008 © Copyright 2003-2004 by LA Splash.com |
