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(Los Angeles, CA) August 1, 2008-- This is
New Balance’s third consecutive year as a gold level sponsor of
ESPN’s X Games. The 14th annual action sports competition featured more than 150 of the world’s best athletes competing in
BMX Freestyle,
Moto X,
Skateboard, and
Rally Car Racing.
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From inside the New Balance suite
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LOVE/hate
Everyone has seen
New Balance’s new “
LOVE/hate” ads. The print work, the clever television commercials. Some athletes hate to workout, but we all love the results. And that in a nutshell is New Balance’s new message. And guess what? It works, because it’s true.
New Balance debuted their newest line of footwear at this year’s
X Games 14 in Los Angeles. As the official footwear of
X Games 14,
New Balance shoes were highlighted throughout the coverage.
New Balance also hosted an
NB X Games Run co-hosted by Rally racer Matthew Johnson and benefiting the
V Foundation for Cancer Research on parts of the
Moto X and
Rally Car race course prior to the official start of the games.
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New Balance welcomes you to the X Games
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New Balance and its friends enjoyed the games from a very beautiful skybox lined generously with luxurious and convenient amenities, such as
poster screen-printing, athletes signings and henna tattoos.
Make ‘Em Laugh
Dan Smith is a
New Balance-sponsored comedian who just returned from overseas where he was performing for the troops. “It’s great to be here today. I love New Balance and I’m having a great time watching the games.
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Comedian Dan Smith
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Moments later, he stepped over and got a massive
henna tattoo. Of what?
New Balance, of course.
Ink It
Henna artist
Merritt was one of the biggest attractions at the New Balance suite. The lovely artist takes a few minutes per person to decorate them with the temporary tattoo. "It's fun to do and I love working with people", she says.
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Henna Artist Merritt
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How ‘bout them kicks
The new, modern, aggressively-styled running shoe the
New Balance 1306 features
full-length NB ZIP, a highly responsive cushioning technology that is supported by strategically-located shock absorbing struts. Designed to provide maximum heel to energy return for superior performance. The
1306 is equipped with
Biocool mesh which wicks away moisture to keep feet cool and dry during tough workouts and provides breathable, seamless comfort for a chafe-free ride.
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New Balance's new line of footwear
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The
New Balance Downforce 840 caters to athletes looking to increase their speed, explosiveness, and control. Designed for agility and power training,
840 cradles the foot using
LockDown Liner technology, an adjustable liner that is integrated into the lacing system to provide a custom fit and securely hold the foot in place.
The
New Balance 8511 is an innovative running shoe built for athletes looking for a responsive ride and premiere styling. It offers cushioning in zones designed specifically to suit the running motion.
New Balance’s 8520 is a men’s-only performance training shoe that features an open, breathable mesh upper and overlays that provide stability and support.
Forefoot flex grooves provide the flexibility athletes need for all of their training activities.
New Balance’s 805 features a sleek, aggressive, minimalistic shoe that is lightweight and fast. A breathable mesh upper and moisture-wicking lightning dry lining keep the foot cool and dry, while
Abzorb cushioning in
the forefoot ensure a comfortable ride.
New Balance is proud to build brands that athletes are proud to wear. For more information, please visit: www.NewBalance.com
Comic Dan Smith can be reached at
http://www.dansmith.com
http://www.myspace.com/dan101
Henna artist Merritt can be reached at: www.partyhenna.com
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