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(West Hollywood, CA) November 19, 2008 – Shopping for
shoes is always quite exciting, but
Red Light PR made shopping for
New Balance shoes an entire evening event. The
New Balance Lifestyle Spring 2009 Collection for men and women was featured at
DDCLab in
West Hollywood, (known for its high-end, technologically advanced apparel), where attendees indulged in luscious desserts, such as bite-sized chocolate chip or chocolate toffee oat cookies and white chocolate mondel bread by
Lulu’s Sweets, sipped on five different flavors of calorie-free, multi-functional water by
Skinny Water and freshened their breath with
Orbit’s and
Extra’s newest fruity flavors of gum.
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At the bar, guests could taste various flavors of Skinny Water (zero-calorie health water) or fruity Orbit or Extra gum, while viewing New Balance shoes
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Not only did I have an amazing time ogling
New Balance’s cute new women’s shoes, but I also had so much fun meeting everyone at the event. All the
Red Light PR gals were the most welcoming and sociable hosts… not to mention they looked so chic that you’d think they were models straight out of Vogue!
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The Lifestyle Spring 2009 Collection incorporates stylish details, while maintaining comfort
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Kelly LaRussa, the
New Balance Account Executive, showed me the new
Lifestyle Spring 2009 Collection, raving about its unique designs, universal appeal and versatility. The collection’s three unisex offerings includes:
“Vintage Running” – This line reveals the dichotomy between fashion’s past and future with its use of high-tech fibers or stainless steel infused nylon material in some styles, while others stick to basic
two-toned suede or
mesh backgrounds with
patent leather accents. Though the futuristic styles offer incredible uniqueness and have a little more pizzazz, my favorite style is the
“420 Suede” in green… casual, classy and always comfortable.
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Jason Kennedy and Catt Sadler discuss the Vintage Running Collection
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“European Imports” – Though this line varies slightly for men and women, all styles combine bright colors (think back to the
Highlighter and Bold Crayola Marker packs from your childhood) with unique materials, such as
high-tech nylon, metallic fibers and
two-toned suede / leather combinations. My favorite style is the
English-born, high-end suede and nylon
“670,” which in the navy / red pattern, has the perfect hint of preppy-ness without seeming stuck-up.
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Because the European Imports include such a wide variety of designs and materials, there is a style to match nearly any outfit
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“Japanese Imports” – If you are into “making a statement,” then this line is for you. With its
bright, solid-colored materials and
thick soles, this collection draws all eyes directly to the wearer’s feet and demands second glances. I’m not usually a huge fan of such attention, but I do really like the
“996 Candy” in purple / pink, which was actually inspired by candy… I’d say probably a grape ring pop.
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Japanese Imports "Pantone 996"
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The
Lifestyle Spring 2009 Collection splits with the following two sporty styles:
“American Luxury” – This men’s style combines the
sleek, non-chunky silhouette of a marathon running shoe with classic
all-American chic suede accents, yielding a timeless casual shoe that is perfect for any age.
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The women's "Lifestyle 460" is my absolute favorite in the collection!
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“Lifestyle” – This women’s style is my favorite in the entire
Lifestyle Spring 2009 Collection! It comes in either
“442 Candy,” which has minute,
neon-colored accents on a pure white background or
“460,” which is similar to
“ 442 Candy” in that there are vibrant accents on a solid background, but this style incorporates more details in varying materials and
two-toned soles. The
“460” is a perfect balance of trendy, sporty and fun, and with its incredible comfort, it is a shoe I would recommend to anyone!
For more information on the
New Balance Lifestyle Spring 2009 Collection, visit www.newbalance.com or contact
Red Light PR’s Kelly LaRussa at (323) 463-3160, Kelly@redlightpr.com.
Additional contacts via
New Balance’s direct PR include
Lauren Kauffman Burns (Lauren.kauffman@newbalance.com) and
Kristina Helb (Kristina.helb@newbalance.com).
Below links to the evening’s other wonderful participants, including the
DDCLab, LuLu’s Sweets and
Skinny Water.
For more information on
DDCLab, visit www.ddclab.com or contact
Thomas Savage at (310) 385-8085, lastore@ddclab.com.
For specific questions or further detailed information on the Fall 2008 Collections, contact
Factory PR at (212) 941-7057:
Men’s – Mary Lou Burkhardt at Marylou@factorypr.com
Women’s – Melissa Leung at Melissa@factorypr.com
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DDCLab in West Hollywood is known for its high-end apparel made of technologically advanced materials, such as anti-radiation fibers, reflective coatings or temperature control fabric
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For more information on
Lulu’s Sweets, visit www.lulussweets.com or contact
Lauren Harris at (310) 903-8933, lulu@lulussweets.com.
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Lulu's specializes in 12 different flavors of mondel bread - a twice-baked, tender Eastern European cookie
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For more information on
Skinny Water, visit www.skinnywater.com or contact
Sadie Murray at (323) 933-3386, sadie@sadiemurraypr.com.
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Skinny Water is the one and only flavored water that has absolutely no calories, no sugar, no sodium, and no preservatives, but does have natural nutritional enhancements that improve your health and aid in weight loss
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