On Sunday, March 18, 2007, Mercedes-Benz Fashion Week kicked off at Smashbox Studios in Culver City, CA (outside of Los Angeles) and the hype surrounding the show proved to be a lot more than hype. Celebrities, wannabe celebrities, journalists and everyone in between made their way into the swanky lounge that played center stage to the madness.
But, before you could get through to the lounge, you had to make it past the security that guarded the front doors more fiercely than prior years before. And the only way to make it past security was to make sure your name was on the endless lists of designer role calls for this year's shows.
Some of the designer shows that I managed to score seats to (Special thanks to Lawrence Davis, Editor-In-Chief, Splash Magazines Worldwide, Fabulous PR, Red Light PR, Mannfolk PR and Film Fashion) included, Dina Bar-el, Collection Bebe, Ed Hardy, Tart, Joseph Domingo, Monarchy Collection, Christian Audigier and Kevan Hall.
Although there are reports that claim LA Fashion Week is sub-prime to the likes of its 'Big Sister' shows in New York or Milan, LA holds its own, and these designers proved it. But, there are vast differences from the weeklong festivities that take place in the land of stars and those that take place in the Big Apple. For one, LA is all about celebrities and those who act like they are. I had to admit, my inner celebrity rose up on a couple occasions during the week.
I hate to admit it and I really don't agree with it, but in LA it is all about attitude, the more the better. I mean really, when hundreds of people are clamoring to get into shows the meek and timid get pushed to the back of the line. I learned this on day one when I tried to be really nice to the person checking to see if my name was on the list.
While searching for my name, a woman with big hair, big glasses, a big purse and big attitude barged her way to the table and demanded her tickets for the show. With all this 'Bigness' she had to be somebody big right? Well, I couldn't tell, but she got her tickets while I was pushed to the side. So, what did I do? I made myself 'bigger' for day two, three and four.
Fashion did not take a backseat to all the mayhem of the star-studded days at Smashbox Studios, but it was in the passenger seat for the Mercedes-Benz show. With two of the most expensive Mercedes on display (the S65 AMG and the SLR McLaren) one could not help but have their attention taken away from the clothing.
If the cars weren't too distracting, there were the open bars. Chambord, Gran Centenario, Tasca and Moet & Chandon were the signature beverages for the week with special drinks tailored just for fashion week. With all those lining up to wet their whistle, I wondered if anyone would still have an 'un-glazed' eye for the fashion.
Fun and Fashion did not end in the tents and lobbies during fashion week, it poured out onto the Hollywood nightclub scene with parties at venues like Social Hollywood. Eva Longoria, Kim Kardashian, Reggie Bush, Nick Cannon, Jenna Jameson, Tischa Campbell, Tia and Tamara Mowry were just a few of the celebrities that hit up the party scenes.
Although the week was fun, it was extremely exhausting. I had a blast and I can't wait to participate in the festivities next year!
MG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events.
Photos by Garth Young.