Launch Party of Company 81 at Fred Segal Fun

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Launch Party of Company 81 at Fred Segal Fun

By Shannon L. Novak

It may have appeared that everything was quiet and serene from the outside, but Fred Segal Fun in Santa Monica was turned into a trendy and upbeat gathering inside on Wednesday evening. Company 81 held a launch party for their hot new clothing line. The event was hosted by Adam Gregory, Actor from “90210”. The red carpet launch was filled with celebs, clothing, cocktails, entertainment and music.

The Host, Adam Gregory (right) being interviewed for Company 81

Company 81 brings a stylish look and fresh feel to men’s clothing. The brand includes button-downs, polos, tees, hoodies, zip-up sweatshirts and more. Some fans of the clothing include Spencer Pratt, Jason Wahler and Frankie Delgado. Others that have been seen wearing the clothing are Aaron Carter, Jason Castro and Brendon Urie.

Company 81 also won a 2008 Earnie Award for the Best New Brand for children’s clothing. They will also be in a featured fashion shoot in the November issue of Earnshaw’s Earnshaw’s. The high quality of the fabric and comfortable fit will not only put men and kids in clothing that looks and feels great, it can also be purchased at a very reasonable price. Fred Segal Fun Boutique has opened the doors to Company 81.

Attendees wearing company 81 and checking out the new styles

Fred Segal Fun is located in Santa Monica off of 5th and Broadway. This store offers the greatest selection of denim and casual sportswear for men and women plus lingerie and pajamas. This store definitely shows off many trend-setting fashion pieces and brings in amazing customers.

Company 81 not only offers a wide variety of clothing for males, they will also be supporting a good cause by making a charity donation to Youth Aids. Youth Aids is an education and prevention program that uses media, pop culture, theatre, music and sports to stop the spread of HIV/AIDS. Youth Aids reaches more than 600 million young people in over 60 countries through life saving message, products, services and care.

As everyone walked around and scoped out the new line, food and cocktails were served. Kassava, a new Caribbean style restaurant located in the Los Angeles, Beverly Hills region, provided many flavorful goodies. These included chicken skewers, wraps and a variety of dessert for those with a sweet tooth.

Food provided by Kassava

To quench that thirst, cocktails were served, compliments of Pave and Ciroc. Pave is the world’s first diamond distilled liqueur. It brings luxury with a smooth finish. Ciroc is an ultra-premium vodka that is an excellent addition to fruit flavored cocktails.

Ciroc and Pave bar

The atmosphere was brought to life with music, as DJ Zen Freeman brought the beats. Entertainment and fun? Sure! Circuit City and Firedog provided the gaming and flat screens that made you feel like you were not in a store setting. A virtual bowling alley was brought on by the Nintendo Weii, giving everyone the chance to try and throw that strike!

DJ Zen Freeman

The Weii was very popular

Overall, the launch was a success! Everyone seemed to be having a great time shopping, mingling and dancing. Amongst the crowd were many familiar faces, including, Adam Gregory, Brandon Michael Vayda, Tila Tequila, Jessica Lowndes, Ty Treadway, Joe Mangeniello, Holly Montag, Page Kennedy, Corey Hardrict, Edi Gathegi, Robbie Jones, Danielle Panabaker, Andrea Guttag, Bella Thorne, Chester See, Darrin Hensen and many more.

Celebrity attendees

Do you want to own some of Company 81’s hot new styles? For locations and more information on Company 81, check out the website at: www.company81.com