According to the Los Angeles based Dirtee Hollywood’s website, David Long founded Dirtee Hollywood in 2007 with the objective to create a lifestyle brand to bring fun back into fashion. David literally illustrated this at the Fred Segal launch of Dirtee Hollywood & Molly Crabapple Collection during LA Fashion Week.
Los Angeles is known for more of a laid back style. Movie stars and rock musicians standing in line at coffee shops wearing t-shirts and jeans is just a normal day in this city. So one could imagine the countless number of companies catering to this lifestyle and how they could all blend into one giant pile of cotton. Once anyone sees any of Molly Crabapple’s illustrations, you instantly recognize the fun Dirtee Hollywood is putting back into a saturated LA market.
Molly Crabapple is an art school rebel wrapped up in a self proclaimed shy shell. Molly shyly confesses she found art school too constrictive and needed more. This more she speaks of lead her to a drawing gig in a Parisian Bookstore, which is reminiscent in her new collection: Moulin Rouge meets Anime. Although this is her first t-shirt collection, Molly Crabapple is not new at all. Ms. Crabapple is an award-winning artist, author, and even founded her own art school (or anti-art school as she likes to call.) She has drawn for the New York Times, Wall Street Journal, Marvel Comic, and The Bloomberg Corporation. If that wasn’t even to keep a young girl busy, Molly has also turned her talent to theatrical backdrops, parade illustrations, burlesque posters, art writing, and gallery shows all around the world.
Ms. Crabapple’s talent marries whimsical with sophistication; thus appealing to a very broad market. Her light hearted illustrations are a greatly needed contrast to the dull, dark, seen it before t-shirts that are massed produced regularly in a sea of sameness.
Dirtee Hollywood and Molly Crabapple seem to be a perfect fit.
Dirtee Hollywood provides a great canvas for Ms. Crabapple in the form of cotton.
Dirtee Hollywood is a Los Angeles based company that distributes to more than 500 stores worldwide.
The Dirtee Hollywood and Molly Crabapple Collection dances out of the gate with 10 different illustrations for women, and 6 different illustrations for men in the form of t-shirts, tanks, hoodies, and sweats. In total, a gallant display of 48 different pieces of Ms. Crabapple’s illustrations.