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Situated in Lengnau, Switzerland, Rado has developed a unique reputation for producing innovative watches, made from scratchproof materials. Manufacturing approximately 500,000 watches every year, the company has as its aim "to create watches that are beautiful and that stay beautiful". Known throughout the industry for making the world's first scratchproof watch, Rado strives to create unique and innovative timepieces that will stand the test of time.
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The Ceramica Pave'
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The Ceramica Chrono
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When designer Werner Scholpp began the first sketches for a new Rado at the beginning of the 90's, it was clear to him right from the start that he did not want to simply develop a watch and a bracelet, but that case and bracelet should form a homogenous whole, an integrated unity. The result was the Rado 'Ceramica', a bracelet transformed into a watch. A watch whose bracelet – the same width all the way round – gives it an incomparable character. So it is not surprising that the 'Ceramica' has had a considerable influence on the Rado brand image. The Ceramica by Rado is now also available in a chronograph version. The dial displays three counters of different sizes and the date at four o’clock, subtly random comets and circles scattered across the black surface. The pushers operating the chronograph functions hardly protrude from the case - perfectly integrated. There are two variations of this graphic and monochrome model. In its polished version, the ceramic reinforces the brilliance of the black metallised crystal. The matt finish offers an exceptional contrast. Both are innovative. Indexes provide a rhythm for the seconds round to three o’clock, then surprise with their intermittence. The counters display finely engraved concentric circles.
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The Ceramica Chrono in matt version
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The Ceramica chronograph Jubile’ by Rado, all ceramic, all black, is adorned with diamonds. The icon of the entire collection, this watch draws its distinctive character from the exceptional integration of its lines. And the technology and precision of a chronograph reinforce the details that make the difference – the four circles of sparkling diamonds on the dial setting off the three counters and the date, signaling the departure from the graphic identity of the original model. On the side, the push-pieces offer a subtle reminder of the presence of chrono functions.
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One color of the Limited Edition 2007-2008 Chrono
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Another color of the Limited Edition 2007-2008 Chrono
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The Ceramica XL Jubilé by Rado is a jewel: a rectangle studded with black diamonds set concentrically, forming a wave of ebony light emanating from the date in a window, a small circle at six o’clock. Slightly curved, the black, metallised, sapphire crystal covers the case from edge to edge, extending through the fine, black, polished, ceramic bracelet links to the titanium clasp. To celebrate the 50th anniversary, Rado has also produced a very limited edition of 5 ceramica chronographs. This collection reconnects to the brand’s history of black and gold models and provides a sophisticated and contemporary color range. Available in five tones - from white to pink gold - five variations, each celebrating a decade of Rado. Five Ceramica Chronographs, limited to ten pieces each, mark the first stage of Rado’s collaboration with designer Jasper Morrison. The Ceramica Chronograph Limited Edition features new dials and proportions. The three counters, as always like three subtle random comets, have been redesigned and highlighted in gold, as all the other details on the dial. The minute indexes emphasize the highly graphic character of the model and form a rounded square towards the corners. Scarcely emerging from the case, the pushers signal the functions of this watch and are perfectly integrated into the profile of this model. As for the legendary ceramic, an innovate new development: matt appearance and exceptionally dense color, offer a striking contrast to the radiance of the gold and the brilliance of the black metalized crystal. The packaging of this exceptional collection, also designed by Jasper Morrison, is made of black leather and has no visible stitching.
For more information: www.rado.com
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