Daite presented his new 2008 Summer Collection at the Amsterdam Fashion Week 2007 on Saturday, the 28th of July at 20.00. I was not planning to join the Daite catwalk, not even to write an article, but at the last minute my friend and Dutch journalist Nathalie gave me her extra invitation. The Daite 2008 summer collection is colorful, fun, feminine, provocative, surprising and filled with absolute must-haves.
Under the music of Justin Timberlake and Rihanna (Umbrella-ella-ella) the models were showing the collection on a flashy appearing catwalk. Daite presented trench coats and jackets in varying lengths, made with particular attention to details, basically printed details and haute couture-style large buttons.
It is a celebration of colors: bright yellow, leopard, tiger, candy pink, off white, natural green, keen lilac, and black and white. Then beautiful, classy and sexy cocktail dresses in various colors with printed inspired from Mother Nature: tigers, leopards and butterflies in a “jungle” theme. Daite proposed this year even some casual combinations, especially jogging pants and elegant tracksuits.
The delicious seduction of Fashion and Be-in-Fashion and the comfortable assurance of Be-in-Style. That is the very essence of Daite. Created by Tessa Koops, one of the most trend-setting, tasteful designers in the Netherlands, it reflects that Common Sense that is immediately recognizable to those people who frequent the Metropolises of today’s world.
Tessa Koops, the creative director of Daite, studied at the Rietveld Academie and lived in Milan and New York. As part of Berghaus BV, the brand is assured that its cut and processing features a degree of traditional craftsmanship that has become nearly unique. In short, Daite means world-class overcoats. Contemporary Coats & Jackets for the generations that color and define the mood of these times and the world we live in.
These are courageous women with exciting jobs, generally in the New Economy, that eagerly embraces the mischievous flirtation of Daite, that compelling frivolity with a wink and a nod. It is even more attractive because the price level of the Daite brand is no obstacle.
The Summer collection draws inspiration from the very best cocktails: Basiltini, Bellini, dry Martini, sparkling prosecco and Cosmopolitan. The place for next summer is the luxurious Riviera resorts: “lounging on sun-washed terraces beside azure blue swimming pools surrounded by palm trees, greenery and lovely flowers, drinking a delicious cocktail. The sun glistens on the white stones. Cocktails and yachts, swimming pools and parasols… The cosmopolitan allure is intensely present”. A perfect outfit for flirting and partying, for surprising, cheerful and beautiful ladies with a positive outlook and a sense of strength.
For more information: www.daite.nl
