California Market Center Lobby

California Market Center, CMC hosted retailers from June 12th to June 16th for a fabulous LA Fashion Market Week.  The main categories of the market were Women's Contemporary, Young Contemporary, Street Contemporary, Juniors, European Collections, Updated, Maternity, Intimate Apparel, Swimwear, Men's, Young Men's, Children's, Accessories, Footwear, Gift and Home and Immediate Goods. The featured tradeshows within the Fashion Market were FOCUS Apparel & Accessories Show, TRANSIT LA Shoe Show and Brighte by ENK.  

Brighte Logo

"There some great new lines throughout the building and at our FOCUS and TRANSIT shows, and we expect that the buyers who attend the Market, will have an enjoyable and successful trip," comments Joanne Lee, SVP of the California Market Center.

The California Market Center accommodated the retailers to upmost extent.  Retailers provided with appetizing lunch along with an informative seminar presented by California Fashion Association and Focal Technology, "How to Use Online Media to Create Additional Business for Your Store.”  Later in the evening, retailers attended cocktail reception and fashion show hosted by Fashion Business Inc.  The Buyers Lounge provided a daily complimentary breakfast and a place to recharge those shopping eyes.  In addition, the buyers partook in coffee service, wine, and delectable pastries.  Oliver Ifergan Atelier offered dry-cuts, styling and hair consultations to retailers.  This presentation provided a wonderful experience for all.
 
The Experience…

As one walks the showroom floors an eye-candy of fashion filled each and every step.  The women’s apparel outweighed any other category by far.  Brighte represented the footwear category anywhere from aiding foot comfort at Foot Petals to stylish shoes at Pour La Victoire.

Left: Add Comfort to Those Heels Right: Platform Boots to Sandals

A few windows drew the eye, such as Cary Lowe & Associates and Funky East. 

Left: Beautiful Gowns Right: Cover-up & Coat

Some styles that lured consumers were Mycra Pac Designer Wear Collection with water repellant lace coats and the classic with a twist style at Body Language Collection. 

Left: Mycra Pac Designer Wear Collection Right: Body Language Collection

The new exhibitors mentioned by CMC were Michael Kors Shoes and Espadrilles Italy.  After quite a walk around the floor, one relaxes with the fashion show.

The up and coming fashion designer and FBI member, Ximena Valero designed a clothing line with style at a young age. 

Glowing Ximena Valero

The fashion included monochromatic designs of flirty cocktail dresses and wraps.

Ximena Valero's Cocktail Dresses & Wraps

Her long flowing gowns looked comfortable and stylish. 

Ximena Valero's collection portrayed high quality drapery in bright, neutral and dark colors.

Thank you for joining the CMC journey.      

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CMC: http://www.californiamarketcenter.com/blog
 
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For more information upcoming events, visit the website:

http://www.californiamarketcenter.com/

California Market Center
110 East 9th Street, Suite. A727
Los Angeles, CA 90079
Phone: 213-630-3600
Toll free: 800-225-6278
Facsimile: 213-630-3708