There are times when everything in the world seems all right and life is beautiful.  Shari Kurzrok is one such person, who spreads beauty around her.  With strength and perseverance, she has been admired for her charitable contributions and efforts.  Now, the tables are turned and all the local PR agencies in New York are rallying to her side as she fights an unseen enemy that has damaged her liver, threatening to take her from the midst of all her endearing work and her lovely family.  One can seem invincible but, we are truly human and this article is a call to the humanity in all of us.  It is Shari's loved ones and friends calling out to the rest of the world engage in act of kindness.

Shari Kurzrok is two months away from her wedding. The 31-year-old PR executive recently spearheaded the largest-ever national blood drive.  Today, she is fighting for her life.  Her doctors say she will not live if she does not receive a liver transplant within days, and her colleagues in the PR industry are urgently mobilizing to help her.  "I just pray that what Shari has loved to do for a living comes back to help her," says her fiancee Robby Schnall, 35, a marketing executive at Cole Haan.  Their wedding has been planned for October 15 at Woodbury Jewish Center in Long Island.

Shari's sudden illness has taken her family, friends and doctors by surprise.  She was admitted to New York University Medical Center last weekend, and within 24 hours she was told she needed a liver transplant to save her life.  Her illness is still unexplained.  Kym White, managing director of Ogilvy Public Relations Worldwide, says the news has shaken Shari's colleagues and friends, as well as the extended communications industry.  All are quickly rallying to spread the word through PR and advertising in order to draw attention to Shari's plight.' Shari is a phenomenal friend and colleague, and it is hard to imagine that someone who only recently led the largest-ever blood donor initiative for the American Red Cross with such energy and enthusiasm, is now in vital need of a liver donation."
 
Shari led the 345-city Save-a-Life-Tour, which featured two convoys that traveled across the country to raise awareness about the importance of regular blood donation and to attract new donors including a younger and more ethnically diverse demographic.  The campaign collected more than 3.2 million pints of blood and registered more than 38,000 new potential donors.  Kamenna Lee, Director, Sales & Marketing for the American Red Cross, said, "Shari poured her heart, soul and life into one of our largest initiatives and truly helped save lives. I urge the public to help Shari the way she helped so many people."
 
"Shari poured her heart, soul and life into one of our largest initiatives and truly helped save lives,' states Kamenna Lee, Director, and Sales & Marketing for the American Red Cross. "I urge the public to help save Shari the way she helped so many people."

Shari is a native of Great Neck, Long Island, and the daughter of Gloria and Mort Kurzrok.  Her father says, "This is a race against time. We want to draw attention not only to Shari's cause, but also to the urgent, ongoing need that challenge families like us every day."
 
Potential donors must be Type A or Type O blood.  Anyone wanting to help Shari with a liver transplant referral should call 877-223-3386 or email:  liverforalife@yahoo.com

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