Splash Magazines

Get It Straight Without the Weight

By Andie Hadad

View the Full Article | Return to the Site

If you're hair is curly or wavy, chances are you've tried millions of products to take the spring out of your locks. Most straightening methods are flattening and transform your hair from full and lush to stick-straight and bodiless, far from the look you're after. Is there any hope for the best of both worlds?

John Frieda Frizz Ease has the answer, Straight Answer straightening spray. With just a few sprays, this new product increases hair's manageability and controls frizziness while you style and throughout the day. The spray is heat activated and helps protect hair while blow-drying or flat ironing, which usually lead to more hair damage. Apply the spray to towel-dried hair and blow-dry as usual to transform your kinks into a sleek style.

The product is infused with Inner Smoothing Technology to penetrate deep within the cuticle to smooth and straighten curvy strands from the inside out. Humidity and frizz blockers increase manageability to keep your style looking fresh all day. Even women with straight hair may turn to Straight Answer for it's frizz-taming abilities.

This unique and lightweight formula won't weigh your hair down and maintains volume, unlike many straightening products. Without the oils and conditioning nutrients in many straigteners, this product will allow your hair to maintain it's fullness while transforming each pin-straight strand.

If you are looking for more shine and silkiness, try combining Straight Answer with a few drops of John Frieda Frizz Ease Hair Serum. The serum will boost moisture and condition your locks while doubling your frizz-fighting power! Plus, the oil in the serum will balance out the drying alcohol in the straightening spray. This combination will leave your hair exceptionally soft and smooth.





Now, with John Frieda Frizz Ease you can have the best of both worlds - hair that's smooth, straight and full of life.

John Frieda Frizz Ease Straight Answer straightening spray retails for $5.99 and is available at food, drug and mass-market retailers nationwide. Visit www.johnfrieda.com for more details.

Published on Dec 31, 1969

View the Full Article | Return to the Site