French Designer Launches Company and Website from Dubai



Designer Nora Sahraoui announced the launch of her new website, today from her atelier in Dubai.    The website features her most recent collection of Robe Cocktail, Pret a Porter, Resort Wear, Arabic Dresses and  Abayas. 

XELA Fashion! is inspired by the woman who is the star of the evening. The fashions are designed to accentuate her confidence and unique beauty with a fashion forward style. The garments are made of the finest hand-selected fabrics including handmade fabrics and silks which are often creatively embellished with sequins and crystals.  The new website is the perfect vehicle to showcase the creations for fashion forward women.

“I recently had the opportunity to participate in New York Fashion week and am excited to share our latest designs inspired by our experiences there and from other places in the world. I am proud to launch our new website which allows visitors to see those latest designs as well as conveniently purchase them” commented Sahraoui.

Besides her popular pret a porter (ready to wear) lines, the XELA Fashion! Collection includes bespoke couture gala gowns and wedding dresses, cocktail dresses and specialty designed Arab dress.  

Born in Morocco and raised in southern France, Sahraoui created XELA FASHION! by taking classic French style and combining it with the striking colors of India. She also adds rhinestones representing the influence of Moroccan style.

Sahraoui described her collection: “The XELA woman is feminine with a natural beauty. She is charismatic and people are drawn to her. She is outgoing and adventurous and not afraid to try something new. She is a leader in life or when she chooses the latest fashion trends....That is the woman for whom XELA Fashions! are designed. 

In addition to the  website, Xela Fashion is also inviting fashionitstas to like her  , follower her on, and see her up to the moment photos on


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