With summer rapidly approaching and the temperature rising we are dying to spend more time outside. Taking proper precautions is the cute, stylish, genius brand Mott 50, a women’s lifestyle brand that offers a variety of pieces from sundresses and tunics to swimwear and now even athletic apparel, while blending function and fashion in a way that has not been done before in the sun protective world.
They use lightweight, breathable, all natural fabrics and certify them at the IUVTL (International UV Testing Laboratory) in accordance with AATCC (American Association of Textile Chemists and Colorists) standards to create stylish, wearable designs. Mott 50 garments provide a major departure from the average white t-shirt, which offers as little as 5 UPF. Co-owners Monique Moore and Anne Botica put extensive research into the fabric and came up with a much softer and more comfortable cloth that is entirely natural and not chemically treated whatsoever. The UPF 50 maintains for the lifetime of the garment.
With an 800% rise in skin cancer diagnosis among women ages 18-29 in the past 40 years, research and awareness efforts are in constant need of support. It is important to inform women of the risks associated with the sun and remind them of the most impactful methods of protection. Dermatologists rank sun protective clothing as the #1 way to successfully block the sun’s harmful rays, proving to be even more effective than sunscreen.
In observance of May as Skin Cancer Awareness Month, Mott 50 is collaborating with the Melanoma Research Alliance (MRA), a non-profit organization that finds and funds the most promising melanoma research worldwide, encouraging women to shop for a cause! Throughout the month of May, Mott 50 will donate 10% of sales on its most popular style, the Brela Open Cardigan, to benefit the MRA and its initiatives in skin cancer research.
The collaboration of summer sun protection paired with stylish clothes from Mott 50 come just in time for the summer and is simply genius. Look and feel your best while being dressed in Mott 50!
For more information please visit: www.mott50.com
Published on Apr 24, 2013