Mordechai Alvow’s New Collection of Yarok Hair Products Brings out the Best in Melania Trump - Going Organic All the Way and Loving It

Get ready to do your dos!!! My favorite hair designer in the world Mordechai Alvow jet sets with Melania Trump last night at a special event celebrating her January 2013 cover of Avenue Magazine in at The Mar-A-Lago Club in  Palm Beach...and they both shine! Melania is a natural beauty and Mordechai’s organic line of Yarok hair products complements her stunning style and intrinsically healthy glow. She is gorgeous inside and out. And Yarok helps her stay that way.


Picture this – sunset on the beach. Palm Beach. At The Mar-a-Lago Club. A celebration of a January 2013 cover for Avenue Magazine. 180 guests. One super star. One hair designer extraordinaire.


The scene – Mordechai Alvow works with Melania Trump’s lovely trellises to enhance their natural beauty with his 3 newest products – Yarok Feed Your Ends, Yarok Feed Your Roots and Yarok Feed Your Hold.


The result – one word – breathtaking.



Insider photos please! A gorgeous shot of Melania with Mordechai appears on my i-phone. Melania in a fuchsia gown and bedazzling. Regal. Extraordinary.


“Food for the head. Good for the earth.”  Yarok’s logo captures the roots of Mordechai’s hair philosophy. And it has a following. Expanding daily. And donating a portion of proceeds to the Amazon Rainforest.


I love all three of Mordechai’s new products. Some are Vegan! They all have an environmental angle too. Below are his website descriptions which truly match the products. I am always hungry for more of Yarok and glad the line came out with this new collection.


Feed Your Ends

Prevent damage from heat styling while helping prevent global warming.


Feed Your Roots

Raise your hair to new heights while you lower your carbon footprint with this 100% vegan, cruelty free, all-natural eco-luscious mousse for all hair types.


Feed Your Hold

Ever wonder what the best way is to sustain your style without weighing down your hair? Or weighing on the planet?


Yesterday, when I asked Mordechai Alvow if Yarok had any special news or products coming out, Mordechai texted me back last night, “Hi – I’m with Melania Trump now at Mar-a-lago celebrating the cover for Avenue Magazine just out…” Enough said. What an amazing life he leads and deservingly so!




What is it like to step off of Melania’s private jet onto a beach and work to style her hair for the evening’s festivities? Mordechai promptly replies, “Always fun…she has a real beauty attitude…we kept it simple as it was on the beach.”



For six years, Mordechai has traveled with Melania Trump to high profile events and shoots while establishing his own salon in NYC - Yarok’s Beauty Kitchen and distributing his product line Yarok worldwide– which means green in Hebrew.



Over the past three decades Mordechai has built a portfolio worthy of its own astronomy convention. So many stars in his sky. Bringing beauty to the world. A true calling.


Visit Yarkok’s website for products and additional information.


Visit Yarok’s Beauty Kitchen page for a peak at his salon.


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Copyright 2013-2016 Jodi Kaplan



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