Lola Dean: Built By a Princess

If you've got connections, celebrity friends, a face that can grab anyone's attention, and enough money to visit Versace on a regular basis, then you are model-turned fashion designer Veronica Pereira. Her debut clothing line Lola Dean has captured the attention of Los Angeles socialites and sexy little princesses everywhere.

Veronica Pereira lives a life most people dream of living. Born into a gold-stricken family, she began her career as a model which she continued while attending fashion school in New York City. She managed to work as a celebrity reporter for an accredited Spanish network, get discovered by important designer Mario D'Loe (who hired her as assistant designer), pay for tuition (which probably wasn't too hard), and still find time to update her spectacular wardrobe in her free time. How's that for smart scheduling? It also turns out that working for someone who is a regular on Hollywood's A-list is a pretty good base to help establish your own clothing line. And that's just what Pereira did. Lola Dean was launched in spring 2004 as well as her exceptional self-titled label Veronica Pereira. She has built a respectable celebrity fan base which includes Naomi Campbell, Jillian Barberie, Jamie-Lynn DiScala, Mischa Barton, and Brooke Burke to name a few.

Lola Dean designer Veronica Pereira

The Lola Dean collection overflows with floral-printed female suits, adorable chiffon tops, and body-hugging shoulder-baring mini dresses. Clearly, her apparel is geared towards a younger, more well-endowed audience. Turquoises, corals, blacks, and butter yellows mixed with girly fabrics and sleek lines flood the assortment and create a fresh California girl feel. And Pereira never forgets to accentuate a woman's curves. Let's face it; the woman knows how to build a closet that flatters the flawless. If Paris Hilton was a more appealing person, less absent minded, and a successful business woman, my impression would be that she wears Lola Dean. Pereira creates a smart, put-together look, but still remains true to her fun, city-girl roots.

A few different pieces really stood out to me, one of them being her take on a party girl essential, the mini dress. The fabric is breathable, body-hugging, and comes in an array of colors that compliment any skin tone. The casual lines make it simple to pair with a big belt and some jeans, but even simpler to dress up with some earrings and heels. Another piece that caught my eye was a new version of an already common staple, the chiffon top. The style reminds me of something an early trend-setting gal from the fifties would wear. Its simple shape, feminine tie at the neck, and mini sleeves seem to float over the shoulders so daintily; a definite standout piece among the impressive collection.

Ultimately Lola Dean was a flattering, feminine, professional, fun line that many teens and young Hollywood would eat up like an unfed model at Thanksgiving dinner. You can buy Lola Dean at retail stores such as Talulah G. (the Lisa Kline of Las Vegas) which are in California and Las Vegas, 310 in Kansas City, and Cat's Closet in Louisiana. Stay tuned for the premiere fall 2005 collection which debuts at Henry Bendel soon next year. You can also buy straight from the website: (you can view the entire collection on the website so, be sure to check it out). Pereira obviously did her homework and the outcome has definite longevity in its future. Lola Dean gets two thumbs up.

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