Accelerate your fabulousity, forego knock-offs, and turn your walk into a spell bounding sway because your couture fix is only a click away. Avelle, the NEW Bag Borrow or Steal is the largest online rented-luxury retailer offering designer accessories, including handbags, jewelry, sunglasses and watches. In this economic crisis, bagaholic and label whores need another option for wearing their favorite designer bag, now for a fraction of the retail cost, a fashion diva can rent it! “As a player in the luxury goods category, we are at an advantage because we offer people a new way to enjoy luxury,” said Becky Gebhardt, Vice President of Creative for Avelle. “Renting gives access to luxury without the guilt, clutter or commitment of ownership.”
“Since Avelle, the new Bag Borrow or Steal, introduced the concept of rented luxury in 2004, we have been the leader in the space,” said Gebhardt. Avelle was founded by Lloyd Lapidus and Greg Pippo. Their combined educational background of marketing and finance and law made Avelle successful. Gebhardt gave a synopsis of how Avelle was born. “Pippo and Lapidus, watched their wives and sisters raid each other's closets to borrow the perfect handbag for every outfit or occasion. Assuming all women shared the same passion for designer accessories, the men founded Bag Borrow or Steal, now known as Avelle, creating the ultimate luxury accessory closet online!”
Other websites like Frombagstoriches.com is another option that offers similar benefits of luxury rental. However, the selection of accessories is minimal compared to Avelle. “We were the first in the rented luxury space and remain the biggest.” In five years, Lapidus and Pippo managed to get 1MM members and more than 4,000 styles available for clients,” said Gebhardt. The renting process is simple. There are three options to renting your ideal couture accessory; you can rent accessories by the week, the month, or simply return the item when you are done with it. “Renting is about convenience, flexibility and fitting in with our members’ lifestyles,” said Gebhardt.
For members who fall in love with the accessory they’ve rented, they have the option to purchase it through the “Steal It” service. The “Steal It” option available lets clients purchase an item at a special price. This option is advantageous especially for clients who are members. If a member would like to purchase an accessory they're renting, they can request a purchase (or "Steal it") price. If available for purchase, the price will automatically reflect any rental equity the member has earned on that item. Members save on rental fees, paying the lowest weekly and monthly rates. In addition, members get the V.I.P. treatment by getting privileged information about the latest items first before non-members. “Members enjoy first access to our Outlet Sales - where they can save up to 70% on the purchase of never rented and gently loved bags,” said Gebhardt.
Bag Borrow or Steal became especially popular when featured in the Sex and the City Movie. Academy Award-winner Jennifer Hudson played Carrie Bradshaw's label crazy assistant who mentioned that she borrows her designer handbags directly from Bag Borrow or Steal. In the movie Carrie purchased for her assistant her very own Louis Vuitton bag. Louis Vuitton also happens to be one of the most popular accessories; one in particular is the Louis Vuitton Monogram Canvas Galliera PM handbag (http://www.bagborroworsteal.com/Handbags/Louis-Vuitton/Louis-Vuitton-Monogram-Canvas-Galliera-PM/13080/1). Avelle gave women the option of wearing designer bags inspired by the four main characters of Sex and the City. So what is your Purse-onality?
Carrie rocked bags from Hermes, Chanel to glittering clutches. Her style was described on Avelle as “Beyond fashion forward – more like Fashion fearless.” One the bags inspired by her were the Valentino Vintage Fringe Evening Handbag with its glittering black bead exterior with a luxurious gold handle (SKU# 11705).
Charlotte wore a satin Prada clutch and a Valentino satchel in safe colors and patterns. Charlotte was “Tasteful refined- classics all the way.” Her inspirational bag was the signature house check pattern and glossy black straps along the sides which was the Burberry House Check Lacquered Satchel Handbag (SKU# 13159).
Samantha was over the top with the Jimmy Choo Face bag and several brightly colored totes. Avelle used the line “Make a bold statement that echoes around you,” to describe Samantha. The inspired bag featured for Samantha was a Prada Medium Metallic Stripe Handbag (SKU# 12130), a leather bag with an in- your -face bright intense gold and rich black color juxtaposed.
Miranda was, “Understated and elegant- proof that less can be more.” She sported an Alexandra McQueen's metallic elvie. The inspirational bag for her was the Hermes Vintage Gold Vachette Grainee Bolide (SKU# 10387); it is soft toned metallic with white stitching along the top.
The New York Times described Avelle, the NEW Bag Borrow or Steal as the Netflix for handbags. It is that and more. It is the powerhouse for couture. Fall into bag bliss heaven and go to http://bagborroworsteal.com .