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SIMA 2013 International Agri-Business Show

By Press Release

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During the recently SIMA 2013 International Agri-Business Show in Paris, Firestone came with some of its latest innovations for more efficient farming. The Firestone stand (Hall 5B, n° B115), well positioned amongst agricultural vehicle manufacturers, presents the three pillars of Firestone’s business approach to the agricultural industry:

Innovations displayed on the Firestone stand at SIMA 2013 include:

“With these new products, we provide agricultural vehicle operators with highly efficient long-life tires that not only reduce their operating costs, but also contribute to a better environment thanks to their low soil disturbance and compaction as well as their low fuel consumption” says Yves Kerstens, Managing Director, Commercial Business Unit, Bridgestone Europe

On the stand, a touchscreen module allows visitors to discover the Firestone agricultural tire line-up and learn how tires are manufactured. The displayed products in combination with Agri Point – the Firestone’s program is available to professional independent agricultural tire dealers – and systems like the Firestone tire pressure smart-phone application show visitors how Firestone provides a complete solution to farmers.

About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.

Published on Mar 02, 2013

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