CEO Jean Thompson (certified Smart Chick) decided a year ago that she wanted to develop a line of good chocolates that women could identify themselves with as well as enjoy, and Chick Chocolates soon emerged. "These are chocolates targeted directly at women taking time to treat themselves every day," states Thompson. She spent months researching and polling women on their attitudes and their indulgent chocolate behavior. Three personalities were discovered to be the most popular, and these have become the new Chick Chocolates. Strong Chick, designed to help its eaters "kick serious butt," is made from 100% RDA calcium-fortified creamy 37% cacao milk chocolate. Nutty Chick, for the crazy ones, contains dry roasted almonds and bits of golden toffee in rich 37% cacao milk chocolate. Extreme Chick, for those brave ones always up for an adventure, features 55% cacao dark chocolate embedded with roasted cacao nibs.
But it was true, and it was, indeed, good. Anticipation was high when we opened up the chocolates, and they did not disappoint. Chick Chocolates are wonderfully rich and creamy enough to satiate any chocolate craving. The ingredients are top quality. The chocolate melts right into your mouth (and sweet tooth), and there is none of that somewhat waxy taste you get with some cheap store-bought chocolate. To sum it up, it was a little blissful bite of heaven. Strong Chick (besides being good for you with all that calcium), was good, simple, elegant chocolate, and can boost anyone's energy level. Extreme Chick was dark and creamy and perfect for dark chocolate aficionados (all you adventurous people). Nutty Chick, my personal favorite, had delightfully crunchy scattered bits of almond and toffee that added flavor and substance as you crunched your way through the milk chocolate. Does that make me zany, for liking it? Perhaps, but anyone could see why.
Published on Apr 25, 2011