(NEW YORK, NY) - One word for the season: Contrarian, meaning one who rejects the opinion by the majority. For Spring 2010 the clothing line Contrarian is rejecting to conform to the basics of fashion staples. Taking the industry by storm, Contrarian takes basics otherwise known as boring and transforms them to spicy hot numbers. Contrarian is the missing edge in fashion.
Based out of New York, the media fashion capital of the world, Contrarian has officially launched its Spring/Summer collection. According to their industry publicist, “The label continues to embody the raw sex appeal and classic refinement that made their Fall 2009 capsule collection an instant favorite among stylists and celebrities such as Drew Barrymore, Taylor Swift, and fashions newest it-girl, Rihanna. Contrarian offers a fresh alternative to “cookie cutter” designs at accessible prices.”
Contrarian is a label designed by a mother and daughter team that reaches to a wide demographic audience. Gracing fashion trends on the run way this year were chic spring fashion trends for every age. The age gap between the two designers is a bonus for Contrarian because fashion can been seen on a broader age spectrum.
It is a high fashion line whose niche in the fashion world is to reinterpret fashion in a creative and original manner. Their signature piece is their backless offerings from shirts to sweaters. Contrarian gives women a sense of refinement with an unexpected sexy twist. One attention grabbing must have is the Backless Button down Shirt. This is classic revamped. The white button down usually an office favorite is now more of an after work happy hour ensemble. They recommend pairing this with their wide leg trousers and sandals for a relaxed preppy or posh look or pairing it up with body hugging sexy jeans and stilettos for a vixen appeal. This cropped back less shirt retails for $265.
If showcasing your abs is not you cup of tea, Contrarian created another reinvention of the collar white that just might give something to gulp on. It is the Tailed Button down Shirt that can be paired with a sexy mini skirt to show off the legs instead. It is a regal approach to the timeless button down. It retails for $300.
Other Contrarian pieces include corseted shirts, Edwardian blazers, sweeping tailcoats, kimono cardigans, fringed shorts and eye catching military jackets and capes. “The Spring 2010 collection seamlessly combines the quality and wit of French Couture and the edginess and cool esthetic found in downtown street style (industry publicist).” New addition to the line included tee shirts and tanks, a collaboration with talented celebrity photographer, Mark Squires. These fashion masterminds created tops that featured black and white prints and cut away tanks.
Contrarian wowed the fashion field with its craftsmanship of all which is 100% American made. It is a line with unexpected pieces filled with originality and glamour. Contrarian will be sold at specialty boutiques nationwide that include Koros, Sarca, Legends, Pixie, and Ivy, One Cube, Nous, Harajuku, She Boutique, Red E and Pik Nik.