The lynda.com party at the NAB (National Association of Broadcasters) convention was the perfect receipe: one part company celebration, two parts Client Appreciation. The festivities were well under way when I arrived at the lynda.com party at NAB.
Tucked away in the a cozy corner of the Renaissance Hotel, also known as Ballroom 3, the party provided a spread of hot, bite-size hors d'oeuvre, crackers and raw vegetables. The open bar made for a very friendly crowd. In every corner people were meeting and greeting, carrying on with business they began at the various NAB conferences, or just casually socializing over a glass of wine.
I was flying solo as usual. But I didn't have to work very hard to find quite a few interesting people at the event. Gert Svendtson learned about the party when he visited the lynda.com table on the exhibition floor. He was visiting us from Denmark where he works for a company that designs software systems.
I struck up a great conversation with three young ladies working the convention for lynda.com and musician Rick Davies. Currently working for Microsoft, Mr. Davies has great stories about American Idol, jamming with his band, and sharing both a name and a Wikipedia page with another famous musician. I stood there, thoroughly entertained, waiting for them to mention a band I actually knew. I don't think they ever did, which was fine because the conversation shifted to personal and professional goals, and my favorite topic: steak.
At one point in the evening, Lynda Weinman welcomed us all to the party and thanked us for coming. She wanted to share a few big announcements. First for the lynda.com users, that the company will soon have training videos available for on Shake, Avid, Final Cut Express, and Pro Tools, programs used widely in the entertainment and graphics industries. The second big announcement was a giant step for the company: 'lynda.com was selected by Adobe to produce the in-the-box video training that comes with every CS3 product and suite.' She has so happy about it, that they gave away ten copies of the latest Photoshop to ten lucky ticket holders.
Formerly a faculty member at Art Center College of Design in Pasadena California, Lynda Weinman co-founded lynda.com with husband Bruce Heavin in 1995. She company, lynda.com, 'is an Ojai, California-based company specializing in self-paced digital media and design training.'
The training is provided primarily through online video course. I've taken the online courses and they are great. You can start as basic as you like or skip to the advanced course. Each online tutorial is an audio/video experience, with an instructor doing the class with you as he or she explains what to do. The course are subscription based so you can stop and start, and review them, at your convenience. In addition to online training, lynda.com's products include books and CD-roms which can also be purchased individually or in bundles.
The training programs offered by lynda.com span far beyond the interest of web and graphic designers. Office is available for those who wish to learn Outlook, Powerpoint or Excel. There is a category on operating systems where you can find tutorials on Tiger and Jaguar for Mac OSX, as well as Microsoft XP for PC users. There is even a section on podcasting using Garageband, iTunes or iPod. There are literally hundreds of courses available and the library is constantly growing. Now, without the burden of prerequisites or being tied to a class schedule, you can learn almost any software for the bargain subscription price of $25 a month or $250 a year.
Most people approach their computer literary in a cursory way, learning just enough about the software to do the five things they use it for 80% of the time. lynda.com offers an inexpensive way to become well verse in virtually every software package out there; and in turn, leads to you the consumer getting your money's worth out of that product.
lynda.com's company goal statement is 'to help individuals develop knowledge, confidence, and skills to advance in their careers and personal growth.' I think that is a great goal concept for a company. And it was a lovely party. Thanks for the invite!
P.O. Box 789
Ojai, CA 93024
Toll free in the US: 1.888.33.LYNDA
Internationally: +1 805 646 7076
Fax: +1 805 640 9607
Customer service hours:
9:00-5:00 PST (Monday - Friday)