Adobe Digital Negative Specification Gains Momentum with Hasselblad and Leica Support

Software Companies Rally to Deliver Support for New Universal Format


You will be seein more of the DNG Logo

SAN JOSE, Calif. - March 8, 2005 - Adobe Systems Incorporated
today announced that Hasselblad and Leica Camera AG are
among the first camera manufacturers to commit to support the Digital
Negative Specification (DNG).  Hasselblad will work to allow export to
the Digital Negative (.DNG) file format and Leica plans to include
native support within their new camera models.  Just a few months after
Adobe announced the free Adobe DNG Converter, which translates all
Photoshop(r) supported raw photo formats into the new universal .DNG
file format, Hasselblad and Leica, along with respected software
companies Phase One (Capture One), DxO Labs, Extensis Portfolio and
iView, have rallied around this single unified file format for archiving
raw files.


DNG Converter Sreen Shot

Responding to customer and industry feedback, Adobe today also announced
an update to the DNG Specification.  The DNG Specification now gives
photographers the ability to embed the original image within the .DNG
file format directly from the Adobe DNG Converter.  This is particularly
useful when DNG is not the original file format within the camera a
photographer is shooting with.

"Hasselblad and Leica Camera are photo industry icons and innovators and
their support for DNG is great news for professional photographers who
want to simplify their Digital Negative workflows," said Bryan Lamkin,
senior vice president of Digital Imaging and Digital Video at Adobe.
"Adobe will continue to update the DNG Specification as customers and
industry partners integrate DNG into their everyday work and we look
forward to their feedback."


Hasselblad H1D - This model is a medium-format DSLR at its best - The 22 Mpixels sensor is 37x49mm

"Hasselblad is proud to be one of the first camera manufacturers to
support the export of image files to the DNG format," said Christian
Poulsen, CEO at Hasselblad.  "Hasselblad has a long history of providing
the highest quality cameras for professional photographers who demand
the flexibility of customizing their workflow in pursuit of the finest
images.  Adobe's open DNG specification has given us the added
flexibility, enabling Hasselblad images to be compatible with the
variety of software applications already supporting DNG today, as well
as with the DNG-compliant software and hardware to come in the future."


LEICA DIGITAL-MODUL-R, a unique, interchangeable digital back for Leica's 35mm SLR system

"Leica is excited to join Adobe in its effort to preserve the purest
form of the digital image for years to come," said Stefan Daniel, Head
of Product Management at Leica.  "Professional photographers know that
Leica can be depended on for our unique combination of longevity and
modern digital technology.  Our customers have the added assurance that
we deliver only the most dependable products that keep pace with
technological innovation, without compromising ease of use and
versatility.  That is why we've committed to simplifying the raw
workflow and making the Digital Negative Specification our native format
within Leica's new camera models."

The first Leica product that supports the .DNG file format will be the
LEICA DIGITAL-MODUL-R, a unique, interchangeable digital back for
Leica's 35mm SLR system.


The Adobe DNG Converter is available today as a free download at In addition, Adobe has posted a public DNG
Specification patent license on its Web site at for individuals or organizations
that desire to develop, market or distribute hardware and software that
reads, or writes, image files compliant with the DNG Specification.

About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to create,
manage and deliver high-impact, reliable digital content. For more
information, visit


(c) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the
Adobe logo and Photoshop are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective


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