Jelani Lateef Talks of "Cold Days and Dark Nights"

 

I’ve said it before regarding Jelani Lateef and I’ll say it again, it’s been a minute, since hip hop has been able to incorporate the mindset (and words) “well-dressed gentleman” into its vernacular (besides Jidenna of course). So when an artist comes along who harkens back to the “conscious lyrics” of 90s rap, I don’t just take notice, I tend to keep track of them. Perhaps, if Lateef were prone to be a bit more eccentric in his appearance, he wouldn’t be out of place at Wondaland. 

All images courtesy of Manhood Ent, and Jelani Lateef, unless stated otherwise.

But Lateef didn’t just get my attention, with positive reviews in Allhiphop, Black Minds Magazine, therapsheet and The Source, it’s good to know that hip-hop connoisseurs (which although a fan, I am not) are taking notice too. And how could they not, as they have already acknowledged Lateef’s trademark social commentary and clever rhymes are indeed, “a breath of fresh air” on the current horizon. His music is often themed in overcoming obstacles and winning despite the odds. Former fan favorites like "Forward Advance" showcase that type of motivational message. Lateef’s latest offering "Cold Days and Dark Nights", revisits the theme of personal experiences. He also raps long and hard about hip-hop’s changing landscape, and the spoils of fame with its more negative effects. The mixtape’s title track's video intro, starts with a quote from Fortune (aka Charles S. Dutton) in the movie Rudy.

Image: Creative Commons, Rudy (Sean Astin) and Fortune (Charles S. Dutton), Rudy movie still, 1993.

My only pet peeve is the speed of said intro is a little slow for my liking, considering the lyrics are so strong. So, those of you are looking for a commercially viable, mainstream, club-hit to shake your ass too (*and there ain’t nothing wrong with that), this may not be for you. But if you like tracks and lyrics that make you think, you really can’t go wrong here.

Cold Days, Dark Nights, Album Cover

His music is a true reflection of his life and lifestyle. Born and raised in Chi-town, Jelani Lateef aka J Fury’s  career spans  more than a decade. Within the Chicago rap community, his witty wordplay and signature thoughtful lyrics are a mainstay. As he points out “I paid dues, even kept the receipts, so you can audit me. They can stick to trends, I’m gonna stick with bringing quality.” Now, he’s expanded from rapper to producer and CEO of Manhood Ent. His vision was to create a company (and brand) that represented and encourages men to “step-up.” Now, there’s a novel idea!

All images courtesy of Manhood Ent, Jelani Lateef

 

The company’s mission statement explains it simply; “to be a popular source of music and entertainment, while portraying men in a positive, powerful and inspirational light.” Jelani doesn’t just talk the talk, he’s committed endless hours to outreach and mentoring young men and women, in hopes of inspiring them to lead positive and productive lives. Which I for one believe rap needs a lot more of these days.

To understand his message and motivation, take a listen to what he has to say.

www.jelanilateef.com

www.twitter.com/jaylateef

www.facebook.com/JFuryfanpage

www.instagram.com/jaylateef

*NB All images courtesy of Manhood Ent, and Jelani Lateef, unless stated otherwise.

 

 

 

 

 

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