Men’s Luxe Underwear - Must Haves For Undie Connoisseurs in 2017


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Men’s Luxe Underwear, Must Haves For The Undie Connoisseur In All of Us

It’s  been over 24 years since Mark Wahlberg’s infamous Calvin Klein ad redefined the art of looking your bestundressed. But with a limited heritage, what defines luxury men's underwear now? Superior moisture-wicking? Fear not! Beyond jargon here’s what constitutes the 12 most luxurious lines today and why. 


Sailors Tattoo: Courtesy of Creative Commons

Although modern gents happily parted with $3.9 billion over the last year in luxe underwear, this men’s fashion phenomenon is still in its infancy. After only 79 years in the making, comfortably cupping your downstairs mixer is just now getting the luxury cache it deserves. And as with an Italian suit or a Swiss timepiece, having an eye for the classics and emerging brands is what will make you a true connoisseur in this relatively new luxe category.


Male Models, Fashion Show, Behind the Scenes: Courtesy of Creative Commons

From top to bottom, pun intended, starting with the highest priced first:

Hermès Woven Boxer - Pale Blue, $410 - $470

Everything blue is trending already. Pleated deluxe 100% cotton boxers with separate pouch, come in Indian pink too. And should your cargo be so precious it warrants a $470 price tag, congratulations sir!


Derek Rose, Brook Polka-Dot Silk Boxer Shorts, $250(via

This classic is a perfect combo of flattering fit and commando competing for comfort. The 100% silk covers the waistband too, equipped with the classic two button fly. 


Sunspel, Sea Island Cotton Boxer Shorts, $205 (via

Simple design, cultivated from rare 100% Sea Island cotton, in pure white. Since 1860 Sunspel’s finest has been crafted by hand, from the British factory, prized for softness and durability. 


UNDER, Parker Boxer Brief - Ecru Waffle (Limited Edition), $160

Despite its cost, these 9-ct golden buttoned, 100% waffle knit boxers are unavailable. But for equally refined durability and style, consider the corozo nut buttons instead for $64.00


Zimmerli, Grey Fine-Stripe Cotton Boxer Briefs, $125(via

Internationally renowned for strong and luxurious mercerized cotton. This fitted boxer brief is crafted in Switzerland from natural fibers and the highest production standards. 


Emma Willis, Patchwork Cotton Boxer Shorts - Blues, $100

Individually cut from her shirts of fine Swiss, two-fold cotton. With such precision, no pair or color are the same. With a Mother of Pearl button, for a fancy finishing touch.


Frigo, No. 1 Exclusive Boxer Briefs - Black, $100(via

High-performance boxer briefs for everyday boasts a silicone lined leg to prevent ride up. Due to demand for its engineered material and Coolmax wicking, its sold out. Other styles of the same fabrication and patented adjustable pouch, are still available. 



DSquared, Caten Twins: Courtesy of Creative Commons

DSquared2, Viscose Jersey Boxer Briefs, $99 (via

In olive and brown, an Italian made vintage-inspired branded brief, constructed from blended luxe fabric. A fashion junkie’s dream, classy, sexy, cutting-edge cloth. 

Schiesser_Kostas Murkudis Briefs, Navy, $87(via

High-end design meets old school styling and soft mercerized cotton. Former Helmut Lang designer Murkudis, collaborated with 130-year old luxe undergarment label Schiesser, for the best of both worlds in fine rib briefs. 

HANRO, Silk Modal Boxer Brief, Black, $68

Upgrade your underwear drawer with timeless Swiss luxury. Tailored silk/modal blend for stretch and fit, double lined, no fly, with a seamless seat to pamper your derriere.  

Etiquette Clothiers™, Men’s Luxury Boxer Shorts, Illusion Blue, $66

Be prepared to be coaxed into underwear that looks so good, it should be worn as outerwear. Signature internal support pouch with exit fly, 100% superior cotton, enhanced fit and Mother of Pearl button closure. Enough said. 

Tani, Swiss Cotton® Boxer Briefs, Black $60

Swiss cotton is the best cotton underwear money can buy, contouring the body without constriction. In black or white, this boxer brief retains its snug fit over time. 


There's always Calvin Klein and Tommy Hilfiger for luxe for less, but who knows Target has done designer collabs with everyone from Jason Wu to Victoria Beckham maybe 2017 could be the year they take a step into men's designer undies? 

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