Luzern skincare - green and fabolous

LUZERN ORGANIC SKINCARE


Yesterday, Wednesday, March 26th was the West Coast launch of Laboratories Luzern skincare at the tony Fred Segal boutique in Santa Monica. As an accompaniment we were treated to delicious chocolate treats such as frozen creme brulee by Ameline of LA, and healthy fruit flavored drinks by Sparka.

OLGA ROSIN ELLE TRAVIS


Luzern might well be the answer to what I've been craving in skincare and I'm sure I'm not alone. I'll have to use it to confirm my hopes, but the promise is there. Luzern is an organic cosmeceutical, which holds great expectations for those of us demanding something pure and natural yet still effective. The idea of organic is familiar, but cosmeceutical is a relatively new term. Cosmeceuticals are cosmetic products that are claimed to have drug-like benefits. Examples of products typically labeled as cosmeceuticals include anti-aging creams and moisturizers. The word is a portmanteau of the words "cosmetic" and "pharmaceutical".

SEAN KANAN


Luzern is based in New York, but processed in Switzerland according to strict Bio-Swiss and Eccocert standards. Bio-Swiss organic botanicals are never tested on animals, are grown without pesticides and herbicides, and are stronger than standard nutrients due to the Alpine growing conditions such as high altitude and extreme weather. These super potent botanicals are then fresh-mixed in small batches to retain their high quality via a Pure Processing system. The PureProcessing system is a unique cold-processing system which avoids the use of emulsifiers, preservatives, oils, alcohols, colorants, parabens, formaldehyde, and fragrances. Instead of preservatives, Luzern uses natural, non toxic and non-irritating alternatives, but they don't use nano technology. Their vital ingredients include oxygen which is used to stimulate cell regeneration and collagen production, vitamins and nutrients such as co-q10 and vitamin C and water and hyaluronic acid, which locks in the moisture due to its sponge like ability to absorb 1000 times its weight in water. Their main objectives are to detoxify and hydrate the skin.

ROBIN BAIN


The premise of the line is based on customisable solutions, so rather than having an array of different creams for different skin types there are just a few essential products that are personalised by serum absoluts which are high-potency cosmeceutials in their purest and most concentrated form. These absoluts can added to the Force De Vie Moisturizer, applied directly to the skin or blended
into the System O2 Infuse mask. There are nine absoluts ranging from a treatment for redness and irritation, to intensive rescue for dry and damaged skin, to one that diminishes dark under-eye circles and an anti-bacterial, sebum-controlling formulation. Other products in the line include Force De Vie Lotion, Force De Vie Mirco-Gel, Force De Vie Eye Contour Creme Purifying Cleansing Milk, Purifying Cleansing Gelee which is also a make-up remover, Vita-O2 Hyrda Healing Mist and Organic Skin Polish. I was particularly pleased to see  30+ SPF, 100% mineral sunscreen which is imperative for the California sun.

OLGA ROSIN


Because Luzern is bio-Swiss organic they need to consider the environmental impact of not just their ingredients and production methods but their packaging as well. They are now aware of this importance so for their next season they will change all of their cardboard packaging to be recycled and biodegradable, print with soy inks and also remove all the silver metallic features of the current branding. This is the right move especially if they want to reach the high-end ethical consumer.

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