Generation Beauty by ipsy Hosted by YouTube Beauty Star Michelle Phan Comes to L.A. Live in Los Angeles

Saturday, June 1st and Sunday, June 2nd, 2013

ipsy Launches Event to Celebrate the Next Generation of Beauty Content Creators from YouTube, Pinterest, Instagram and Other On-line Social Platforms 

Leading on-line beauty community ipsy (,  is pleased to announce the debut of Generation Beauty by ipsy, an event where beauty enthusiasts will gather to to celebrate the next generation of beauty content creators and connect with other like-minded women.  Headlining the event will be YouTube beauty star Michelle Phan, an ipsy co-founder, and the 2nd most subscribed-to woman on YouTube. Phan, who currently has almost 4 million subscribers on her YouTube channel, is the go-to resource for beauty and lifestyle content.

“When I first came up with the idea of ipsy, my dream was to create a community for those who are passionate about beauty,” Phan explains.  In the early months, thousands of users in the ipsy community came together on-line to share videos, pictures and comments about beauty looks and products.   A beauty community was born, and Phan was quickly inspired to think about creating an off-line event to bring the community closer together.  “Generation Beauty is a chance to learn from real girls and share beauty experiences with each other in a supportive and fun environment,” said Phan.   

Attendees of Generation Beauty by ipsy will enjoy a weekend of workshops, meet-ups, on-stage performances and giveaways from their favorite beauty brands including bareMinerals, MAKE UP FOR EVER and Benefit CosmeticsThey will have an opportunity to meet, learn from and network with some of the web's top beauty and style personalities including Michelle Phan, Jessica Harlow and Kandee Johnson.

 “Generation Beauty”

WHEN:             Saturday, June 1st 

o   11:00 AM to 5:00 PM – Event  

o   7:00 PM to 9:00 PM – Music & Dancing  

Sunday, June 2nd

o   9:00 AM to 5:00 PM – Event


WHERE:           L.A. Live, 800 W. Olympic Blvd., Los Angeles, CA 90015

COST:               The event is open to the public and tickets are currently available. For more information and to purchase tickets, visit

About ipsy

Founded in November 2011, ipsy is an on-line beauty community helping women find the best products for them through recommendations from trusted ipsy stylists.  Each month, ipsy’s stylists curate their favorite beauty finds, and share them with the ipsy community through the Glam Bag, a cute makeup bag with 4-5 deluxe size samples or full size beauty products.  The stylists (top YouTube beauty gurus with a total of over 15 million subscribers) create video tutorials showing the community how to get the look.  And ipsy’s unique platform allows members - from the established pros to beginners looking for beauty tips and advice - to learn and connect with each other.  A subscription to the Glam Bag program costs $10.00 per month or $110.00 per year with free shipping for both options. For more information, please visit

About Michelle Phan

A digital pioneer, Michelle first recognized the power of makeup at an early age.  Since 2007, she has produced and starred in over 260 videos on YouTube, which have been viewed over 700 million times.  With a growing subscriber list of 3.7 million, Michelle now boasts the #13 rated channel on YouTube.  Her philosophy is not only to teach everyday women how to apply makeup, but to show how makeup can help empower them.  Michelle's signature video style—clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction—has earned her millions of loyal fans around the world and attracted the attention of mainstream media who have profiled her business, including VogueVanity FairNylonForbes, and Seventeen.  In 2012, she developed FAWN (For All Women Network), her own premium channel on YouTube, serving as an outlet for Michelle to discover talent, collaborate, and share new content. 

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