Ouidad Salon, LA Opening Review - The Curl Experts

Hitting the West Coast, the “Queen of Curl” and author of Curl Talk, Ouidad celebrates the grand opening of her first official Los Angeles salon. Fully ready to style, hydrate, and nourish— Ouidad opens her new location in Santa Monica where her Los Angeles based clientele can take a quick drive to her salon instead of plane flight across the country to reach her raving curl techniques.


Ouidad’s original based salon—the 57th Street Ouidad Salon—in New York City, with many excellent reviews from their clients near and far, the curl experts knew they had to expand over to the West Coast to make it convenient for their clients all along the West Coast to reach them.

“My California clients are constantly in New York for work and play and have been begging me for years to come to L.A.,” Ouidad says. “I am thrilled to open this salon and to call Santa Monica home once a month in order to see my existing clientele. I’m excited, too, to touch many more curls that haven’t yet enjoyed and indulged in the Ouidad signature experience.”

Ouidad Salon, LA

Conveniently located at 1230 Montana Avenue in Santa Monica, the new salon was created with a boutique feel for celebrity like treatment, hosting four chairs and providing only the best treatments, cuts, and color for ringlets, waves and textured hair.

The new location caters to curly-haired clients, allowing them to strut their curls like never before!

The treatments, hours and services are all the same as Ouidads’s renowned salon in New York City and each of the four stylists/colorists technicians have been trained in Ouidad’s signature cutting method, “ Carving and Slicing,” as well as her styling technique, “ Rake and Shake.”

Celebrity treatment at Ouidad's Salon

Being her first customer on the opening day I was excited to see how Ouidad could help revive my curls to look beautiful and healthy the way they were meant to look.

One of Ouidad’s hair technicians treated my hair to restore moisture and protein for my curls to feel and look soft and shiny. My hair was completely damaged with all the blow drying I do; once my treatment was over my curls were nourished and healthy!

The dead, dry look was out and the bouncy, vivacious curls were in! I couldn’t have been happier with my results—compliments were pouring in from everyone about how beautiful my hair looked all day.

Struggling with her own head of curls for years, Ouidad has spent the last 30 years of her life to perfect the ways to work with curls to enable you to learn to work with your waves. Once you learn how to work with your waves, you will love and embrace your curly hair!

Ouidad and I after my curl nourishing treatment

Ouidad takes an active part in formulating and creating her line of protein and vitamin enriched hair products that work with antioxidants to make curls defined, soft, shiny and manageable. Her line of products includes the: Remedy, Tame, Quench, Boost, and Finish to perfect each and every type of curl.

Devoting her life to curls for the past 30 years, Ouidad’s driving force to perfect all curls for women, men and children has promoted her to becoming “ The Curl Expert.”  Ouidad knows what it takes to create the most beautiful curls—she and her technicians truly are geniuses when it comes to gorgeous, healthy curls.

Please visit her website at: www.Ouidad.com

The Ouidad Salon on Montana Avenue will serve clientele:
Tuesdays: 9:00 am to 7:00pm; Wednesdays: 9:00am to 7:30pm; Thursdays: 9:00am to 7:30pm;
Fridays: 9:00am to 7:00 pm; and Saturdays: 9:00am to 5:00pm.

Phone: 310-393-3542

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