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(Santa Monica, CA) October 21, 2008 – Angelinos of all lifestyles, ages and ethnicities, say “Good-bye” to imperfect complexions and money wasted on beauty products that don’t live up to their promises, as your savior has arrived! Say “Hello” to
Dr. Olivier Courtin, founder of
My Blend premium custom skincare, which launches this month at
The Studio at Fred Segal in
Santa Monica.
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My Blend's launch in Santa Monica makes the skincare line bi-coastal
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My Blend is a
skincare system comprised of three levels of personalization –
essentials, boosters and
specifics – which yields 225 combinations for various
skin profiles.
The Science: For every action, there is an equal and opposite reaction
Prior to developing the line,
Dr. Olivier Courtin was an orthopedic surgeon where he studied the skin’s healing process and gained expertise in the skin’s recovery
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Dr Olivier Courtin
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capabilities and regneration processes, all of which varied on an individual basis.
Dr. Courtin applied his skin research to the development of
My Blend, and after three years of extensive chemical testing,
Dr. Courtin and his team of scientists finally perfected the
Cell Synergy
Day and
Night complexes using exclusive neuroactive peptides.
Synergy Day protects the skin against premature cellular damage and
Synergy Night stimulates the production of collagen and restores antioxidants to repair any current damages. Though the source of most skin damage is climate and environment, the way the skin reacts is affected by individual lifestyle, hormones and genetics, which together, create one’s “
skin profile.”
The Philosophy: My skin, my life, my blend
If no two skins are exactly alike, then how are
skincare lines able to accurately group people into generic categories, such as oily, dry, acne-prone or combination? The answer is that they can’t. In fact,
Dr. Courtin disregards these generalizations altogther, and instead, refers to individuals’
skin profiles to create personal and effective
skincare systems.
Step 1: Find your blend
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Each of the eight Essential Blends represents a different stage in life, where changing hormone and stress levels lead to varying skin needs
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1.
Oil Crisis Control (day / night lotion): misbehaving, oil & blemish-prone skin
2.
Calm & Controlled (day lotion & night crème): sensitive, oil-prone skin
3.
Stress Management (day lotion & night crème): adult breakout, oil-prone skin
4.
Balance of Power (day lotion & night crème): normal to dry, occasionally oily skin
5.
Early Age Alert (day lotion & night crème): first signs of dryness & aging skin
6.
Prescribed Comfort (day lotion & night crème): dry, sensitive, newly-aging skin
7.
Changing for the Better (day / night crème): mature, dry, fragile skin
8.
Potent Age Antidote (day / night crème): especially dry & age-affected skin
My personal blend began with
Stress Management, and after a week of using the feather-light day lotion and concentrated, yet still sheer night crème, I already noticed an improvement! My problem area is above my eyebrows, and not only has the tone been more even and calm, but also my pores look smaller and feel cleaner.
Step 2: Boost your blend
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Add one of the six Emergency Boosters, consisting of intense doses of targeted pure actives that restore your skin in only two weeks
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1.
Radiant Burst: restores skin’s glow to make face look and feel fresher
2.
Moisture Immersion: provides intense moisture for dehydrated skin
3.
Speedy Recovery: increases skin’s recovery process to relieve bruises or sensitivity
4.
Antioxidant Surge: repairs free-radical damage and replenishes stressed or tired skin
5.
Redness Rescue: calms irritated, blotchy skin and shields against environmental stresses
6.
Anti-Jet Lag Relief: prepares and protects the skin against the effects of travel, such as increased free-radical damage, dehydration and dullness due to toxins in the re-circulated air.
The
Anti-Jet Lag Relief is
My Blend’s newest booster and is the first time any skincare brand has incorporated the effects of
chronobiology on the skin. Chronobiologist,
Dr. Mark Rosekind, studies how sleep affects the body, and worked with with
Dr. Courtin to create the
dual protection complex employed in this booster. At the epidermis level (outter skin), the booster soothes, hydrates, firms and protects, while at the dermis level (inner skin), the booster creates a moisture resevoir for continuous hydration.
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I boosted my “mini-lab” essential with the Radiant Burst so my skin will be re-energized in time for the holidays
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Full benefits of the boosters are not reaped until the full two-week dosage is used up, but after using my
Radiant Burst booster for about a week, I can say that my skin definitely appears fresher, more vibrant and incredibly hydrated.
Step 3: Build your blend
To completely customize your
My Blend skincare system, choose one of the eight
Specifics that best meets your needs.
1.
Time Resisting Eye Crème: antioxidant formula that treats early signs of aging by restoring firmness and reducing puffiness
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My blend consists of the Stress Management Essential, the Radiant Burst Booster and the Time Resistant Eye Crème
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2.
Time Reversing Eye Crème: antioxidant antidote that repairs the skin, smoothes wrinkles, lifts, tightens and hydrates
3.
Power Viel SPF 40: protects skin from pollution, free-radicals and UV radiation
4.
Light & Luminous: sheer lotion that reduces discoloration and evens out skin tone
5.
Accelerated Acne Antidote: non-drying, spot treatment formula that calms and balances all skin profiles
6.
Detoxifying & Purifying Cleanser: deep-pore gel cleanser for all skin profiles, specifically oil and blemish-prone
7.
Caring Crème Cleanser: shea butter, soothing creamy formula for dry, sensitive or traumatized skin types
8.
Skin Polishing Cleanser: non-drying, exfoliating gel cleanser that gently buffs skin
My personalized blend was finalized with the addition of the
Time Resisting Eye Crème. I’ve been using eye creams for a few years, but after experiencing Dr. Courtin’s eye complex for just one night, I can see that my money was not well spent in the past. Other formulas I used were either not moisturizing enough so I’d wake up with my skin feeling tight, too thick so not absorbed properly or just not quite right “for me.”
Time Resisting Eye Crème, however, did none of this! Though the crème is highly concentrated, it is whipped and absorbs easily, without leaving a shiny-greasy look or building up in the fine lines around my eyes.
The Launch: From sea to shining sea…
When I think of
New York, I picture high-rises, humid summers, frost-bitten winters and
stressed out individuals racing back and forth on subways.
Switching modes to
Los Angeles brings images of beaches, Santa Ana winds, sunlight, sunburns and tanning salons, just in case someone is stuck in traffic long enough to miss more fun in the sun.
As you can see, “life it the city” does not have the same meaning to everyone.
My Blend’s first milestone was breaking into the hectic and incredibly tense lives of New Yorkers, with its product launch at
Saks 5th Avenue. For the past year,
My Blend slowly infused dull
East Coast skin with vibrancy, moisture and glowing youthfulness, thus benefiting one of the brand’s target
skin profiles: individuals with high-end, luxury-infused, anxious, on-the-go lifestyles.
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The My Blend station in The Studio at Fred Segal
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After attaining such success,
My Blend felt it was time to give the
West Coast similar pampering, and what better place than hip, trendy
The Studio at Fred Segal in
Santa Monica, home to
skin profiles completely opposite from those in New York. West Coast lifestyles consist of less pollution and less stress (which isn’t saying much), but face infinitely more
sun damage. By expanding to an opposing environment,
My Blend proves its ability to treat varying skin needs and truly embody the “
my skin, my life, my blend” philosophy.
To learn more about
My Blend, see it in person at
The Studio at Fred Segal or go to www.myblendbeauty.com
The Studio at Fred Segal
500 Broadway
Santa Monica, CA 90401
310-394-8509
Monday – Saturday, 10am-7pm
Sunday, noon-5pm
www.fredsegalbeauty.com
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