KMS California, an international leader in professional haircare, has announced an open casting call to search for six open-minded, independent-minded and multi-faceted individuals to become the new faces of KMS California.
The North American search is on for men and women to represent the company's new brand and product line. Individuals who embody individuality and self-expression are invited to enter the casting call at www.iamkmscalifornia.com.
Inspired by individuality and lifestyle, KMS California celebrates the fusion of cultures and diversity with nine multi-faceted product lines created to help individuals achieve versatile looks each and every day, allowing them to define beauty for themselves. KMS California's new product lines address the real needs of all hair types, and the indulgent fragrances create a truly multi-sensory experience for users.
Individuals are invited to submit their 250-1,000 word entries and images at www.iamkmscalifornia.com by no later than March 31, 2006, detailing how they freely express themselves and exemplify individuality, as well as why they should be selected to represent the new KMS California brand. Eighteen finalists will receive an all-expense-paid trip for two to New York City to compete at a final event at the Nokia Theater on April 25, 2006, to become one of the six new faces of KMS California. The winners will be rewarded with a one-year supply of all nine KMS California sublines, as well as media exposure surrounding the event and promotional events throughout the year.
'At KMS California, we give individuals the freedom to express themselves by providing them with the tools they need to showcase their versatile personalities and define what beauty is for themselves,' commented Andrew Biazis, president and CEO of KPSS, Inc. North America. 'This casting call is a unique opportunity for multi-faceted individuals to express themselves and make KMS California a part of their everyday lifestyle.'
The new KMS California sublines honor the diversity of individuals. Each product line is infused with exotic combinations of native natural ingredients and specific support ingredients that are designed to stimulate consumers on multiple sensory levels. KMS California has also developed a new technology, IOPS Inside Out Perfecting System a powerful nutrient delivery system that works in tandem with the native and specific support ingredients, penetrating deep into the hair for a healthier and shinier look. Additionally, all products within the sublines feature a new, innovative look, fragrance and feel, and are aimed to enhance each individual's versatile personality and support all ethnicities and hair types.