The Counter: Picky About Your Burger? Try Custom Built

When I moved to LA from the east coast, I was surprised to find a certain food to be so popular. Burgers! Along with all the typical burger joints found around the rest of the country, I suddenly found myself with options like Jack-in-the-Box, Carl's Jr., and In and Out. Everywhere I went there was a burger joint on the corner! Restaurants that I didn't expect were even serving burgers. But if you're like me, you might like to experiment with your burger a bit. I quickly stumbled upon The Counter. The Counter boasts "Custom Built Burgers." Custom built, eh? I had to go in.

When you arrive at The Counter you can either sit outside or in. You will be seated by a host, someone will bring you a tablet (you will start to figure out how the whole thing works), and a waiter will come and explain to you how to build your burger. The tablet lists your options for everything from Bun (or no bun), meat (or no meat), and then a delightful array of toppings.



So you start from the top: You choose either turkey, beef, chicken, market selection, or veggie. Then you choose your size 1/3, 2/3, 1lb. Then you must decide if you want a burger on a bun or in a bowl of salad. You then pick a cheese, they have everything from Danish Blue Cheese, to soft ripened brie. Those are the basic, it gets wild from there on out!



You've already started custom making your burger and you have you basic elements worked out. You then choose 4 toppings. Now you can get lettuce, tomatoes, onions and pickles, or you can try something less conventional like sprouts, jalepenos, roasted corn, or grilled pineapple. You can also choose the premium topping for an extra charge like applewood smoked bacon, avocados, or sundried tomatoes.



Then you choose a sauce. Again, you have traditional options like mayo, or you can get creative with things like apricot sauce, or chipotle aioli. Your last burger step is to choose your type of bun, if of course you didn't choose the salad option. Your bun choices are hamburger bun, multigrain bun, english muffin, onion bun, or the market selection.




You have now built a custom burger exactly to your liking and imagination. I chose to do beef on a multigrain bun, with grilled onions, sauteed mushrooms, tomatoes and mixed greens. I then added chipotle aoli, and split some sweet potatoe fries with a friend. Absolute deliciousness! The burger is clean and not at all heavy thanks to being hormone and antibiotic free. I left feeling like I had had a tasty, yet balanced meal.



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